Norwegian superstar DJ and producer Alan Walker is collaborating with Swedish-born fan financing platform Corite to bring what the company calls “new experiences” to its fanbase through Web3 and blockchain technology.
Corite says the Web3 campaign will begin with “fan-driven music releases,” with more details to be announced for the partnership in the coming months.
According to a media release, Walker is “entering into a long-term partnership with Corite” to allow his fans to “become influential stakeholders and co-creators in the Alan Walker universe.”
Walker has over 115 million followers on its social platforms, 8.7 billion YouTube views and 50 billion audio and video streams.
This news follows Corite’s $6.2 million capital raise in January in a private $100 token sale for its blockchain-based sister project, Corite CO.
The new Corite CO platform will allow $CO token holders to engage in blockchain fan funding and promotion, gain early access to investing in music projects, and rewards for “contributions and participation in the governance of the Corite ecosystem.” to earn, according to a media release.
In November 2021, Corite CO launched its first NFT campaign in Times Square featuring Emery Kelly’s Emotions NFT collection.
Co-founded in Sweden in 2019 by Universal Music Sweden alumni Mattias Tengblad (CEO) and Emil Angervall (COO), Corite allows fans to invest directly in their favorite artists and in return earn a portion of those artists’ streaming royalties.
Corite claims to enable artists at every stage of their careers to “avoid the traditional record label model while releasing their music on all major streaming platforms.”
In May 2021, Corite partnered with LA-based HITCO Entertainment, helmed by LA Reid and Charles Goldstuck. As part of the partnership, HITCO acquired a minority stake in Corite, which also saw the platform expand into the United States.
Alan Walker has collaborated with artists such as Ava Max, Noah Cyrus, Farruko and Stargate to name a few. He has remixed works by artists such as Aviici, Sia, Bruno Mars and Coldplay.
His debut album Another world released in late 2018, has amassed over 3.2 billion streams on Spotify alone.
Alan Walker has also previously entered into content partnerships and music collaborations in the gaming world with IPs such as League of Legends, Battlefield, Call of Duty and PUBG.
“The way Alan and his team have built the Walker community is unprecedented and shows how the future of music is powered by fan power.”
Mattias Tengblad, Corite
Mattias Tengblad, Co-Founder and CEO of Corite, “We are very pleased to announce this partnership with Alan Walker.
“He is the perfect example of how a modern artist can build an extraordinary career through their musical talent and attention to their fans.
“The way Alan and his team have built the Walker community is unprecedented and shows how the future of music is fueled by fan power.
“Alan Walker will be a role model for thousands of artists and we look forward to working with him to build a music industry 3.0 model.”
“Alan, our team and the entire World of Walker are grateful and excited to partner with Corite.”
Gunnar Greve, Managing Director / Business Partner
Walker Manager and Business Partner Gunnar Greve said: “Alan, our team and the wider world at Walker are grateful and excited to call us Corite Partners.
“We are honored by the vibrant fan base that has supported Alan over the years, especially as we enter the next chapter of this amazing journey. With fans as our foundation and in partnership with Corite, we believe we can bring new experiences to the world.”
“To me, Web3 and Corite represent what we’ve always known to be true – the only real power in music comes from the fans.”
Alan Walker added: “I have the greatest fans. Period.
“While I’m very proud of what we’ve built together, this is just the beginning. This year will be a time when we give back to the community and together set the stage for what lies ahead.
“To me, Web3 and Corite represent what we’ve always known to be true – the only real power in music comes from the fans.”music business worldwide
https://www.musicbusinessworldwide.com/fan-funding-platform-corite-enters-web3-partnership-with-superstar-dj-and-producer-alan-walker/ Fan financing platform Corite is entering into a Web3 partnership with superstar DJ and producer Alan Walker