Fanify, a music promotion start-up based in Dundalk, is seeking €750,000 in seed funding

Fanify, a new music sponsorship tech start-up, plans to raise $750,000 in seed funding following its recent launch.

he Dundalk start-up is led by Pete Rust and Dagan Fleming who run the Lockup recording studio in Dundalk, with fintech entrepreneur Shane Brett providing the seed capital to get the company started.

Fanify is a platform for bands, artists and DJs to automate and manage their digital promotion. It uses artificial intelligence to pinpoint niches and specific fans to target and build relationships on social media and streaming platforms like Spotify.

“Basically, the closest thing our competitors have to offer is digital marketing toolsets for the music industry. You can only really use them effectively if you already understand a deep level of digital marketing that would require a tremendous investment of time,” Rust said.

Fanify aims to be a plug-in-and-go music promotion service, allowing artists to focus more resources on recording and playback. Artists pay a monthly fee to use the platform.

Rust compared the service to CD Baby, which is used to manage digital music distribution but for online marketing and promotion.

Fanify was born during the pandemic when Rust and Fleming added a record label to lockup and were looking for ways to promote it.

Fleming said the insights generated for artists using the platform can inform other decisions, e.g. B. where to play.

“Fanify will start helping musicians say, ‘You need to tour the UK because that’s where your fan base is’ or ‘You need to book a gig in Canada’. We can start getting artists to go somewhere else,” Fleming said.

The start-up is now looking for funds to expand the platform’s reach and eventually scale it internationally as well as hire a team.

Investor Brett, who founded fintech company Gecko Governance, is the main backer of Fanify through his new investment firm Global Perspectives. Fanify, a music promotion start-up based in Dundalk, is seeking €750,000 in seed funding

Fry Electronics Team

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