Farmer PROMOTIONS took place outside Lidl stores in Cavan and Monaghan last night in protest of a large chicken sale.
The promotion brought the price of a large chicken down from €4.29 to €3.49.
Poultry farmers are arguing that current egg and chicken prices are unsustainable.
The sale starts on January 13 and runs until today. The farmers say they haven’t heard anything since the last rally they held at the end of 2021.
The president of the Irish Poultry Farmers Association, Andy Boylan, said that Lidl’s move “is the kind of kamikaze behavior by retailers that must be outlawed”.
“Selling a 1.9kg chicken for €3.49 is irresponsible and is likely to lead to a price war that the producers will ultimately pay for,” he said.
“Some retailers have recognized the very serious income difficulties at the moment and they have raised the price of chicken on the shelf. However, Lidl pulled the price, which shows the complete disregard they have for the manufacturers.
Andrew Boylan said the Government’s inaction on retail law has created this situation.
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“This race to the bottom will have significant consequences for manufacturers,” he said. Unless we have strict regulations on retailers, we will see more and more farmers going to the bottom.”
The cost of gas, energy, labor and feed are all inflationary levels not seen in half a generation.
Inflation in Ireland surged to a 14-year high in October, which has taken a toll on the agricultural sector.
Poultry Commission Vice Chairman Brendan Soden said farmers are very worried about their future.
The average EU egg price has increased by 13.2% over the past year.
However, Ireland is one of only two member states that have actually dropped prices in the past 12 months with Irish egg prices down 8.4%, according to IFA.
Feed costs have increased by 36% compared to last year, which is completely unsustainable according to farmer representatives.
Lidl says it bears the cost of all promotional items and the supplier will receive the contract price.
A spokesperson said: “Like all retailers, Lidl runs weekly specials within our ‘Super Saver’ range.
“Lidl bears the cost of all promotional items and the supplier receives the contract price.”
https://www.thesun.ie/news/8264318/farmers-protest-lidl-cavan-monaghan-chickens/ Farmers protest outside Lidl stores in Cavan and Monaghan over chicken prices