Fashion thrives on backlash – the Balenciaga scandal won’t change that

There are many ways to sell a handbag. You can partner with a high-profile celebrity. Shoot a magazine campaign in the desert. Or, if you’re Balenciaga, you can dress it up in a slave suit and give it to a child. Last week, the Spanish luxury label released two photos of child models holding the brand’s plush bear bags, which are designed to look like toys but appear to be wearing leather belts and straps. other BDSM costumes. They were quickly charged with child sexual exploitation. As if that weren’t worrisome enough, the brand’s website has released another dubious image from a separate campaign promoting their recent partnership with Adidas. In it, a bag was placed on top of a poorly disguised document from a U.S. Supreme Court ruling regarding indecent images of children.

The viral tweet highlighted both images and the uproar began. People have called for a boycott. Some are burning their Balenciaga products. And the photographer behind the photos of BDSM bears has made a statement to separate himself from the brand. Celebrities are taking action, too, with Bella Hadid apparently deleting photos of her wearing the brand’s clothing on Instagram. Kim Kardashian, who has regularly worn Balenciaga’s outfits in recent months, also said she is “reassessing” her relationship with the brand. For Balenciaga, the label has removed the campaign images and apologized, and issued a statement strongly condemning the abuse of children and blaming the photos on “a series of serious flaws”. “. Fashion thrives on backlash – the Balenciaga scandal won’t change that

Fry Electronics Team

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