Camp Nou, one of the most iconic football stadiums in the world, is being renamed Spotify Camp Nou as part of a sponsorship deal with Spanish football club FC Barcelona. granting Spotify naming rights to the stadium. Spotify’s name will also appear on both men’s and women’s jerseys for the next four seasons starting with the 2022/23 season.
The agreement still has to be approved by FC Barcelona’s Extraordinary Representative Board of Directors in a vote to take place on 3 April. It will probably not face much difficulty in passing, however, FC Barcelona is in a huge debt and sought to sell a stake in its media production division last year.
The deal is Reportedly worth $310 million. It may be worth more, Spanish publication SPORT report, if the club has a higher percentage of “registered” fans – fans who have given the club access to name, email and other personal information. According to the report, only about 1% of the club’s 350 million followers are registered.
Spotify will use its sponsorship as an opportunity to “amplify the work of artists” in a way that brings “the worlds of music and football together, providing a global stage for players and artists” at Spotify Camp Nou, said Alex Norström, freemium director of Spotify sales staff, in a statement.
“Spotify is working with Barça to leverage our access to in-stadium elements to promote artists and enable discoverability,” said Norström. “For example, using dynamic digital displays to showcase and geotarget relevant artists to Barça’s global television audience. While viewers in Europe might see a message about one artist, TV viewers in India might get a different and locally relevant message. ” That means Spotify will invest in those digital stadium ads changes based on your location and the channel you’re watching the game on.
But that’s about the only specifics Norström has revealed about the partnership, and he said Spotify is looking at “other interesting pieces” that the company will share more of later this year.
https://www.theverge.com/2022/3/15/22979943/spotify-camp-nou-barcelona-stadium FC Barcelona’s big stadium is now Spotify Camp Nou