FIFA 23 is boosting engagement with women’s teams by investing almost £10m in the sport

FIFA 23 developer EA Sports has invested US$11m (£9.7m) in the UEFA Women’s Champions League (UWCL) in a bid to invest in the future of sport.

FIFA 23 features more female players than ever before, including every player and club from the English Premier League and French Ligue 1.

The partnership begins in March 2023


The partnership begins in March 2023Photo Credit: EA Sports/UWCL

It will also release a Women’s World Cup mode for the first time, coinciding with next summer’s real-world event.

FIFA 23 is the final game in the FIFA franchise developed by EA Sports, as the two companies will part ways after a royalties dispute.

The Football Association have reportedly asked the developer for $1bn (£900m) to continue using the company’s licence.

EA Sports reportedly turned down the offer and will continue the series under the new name EA Sports FC from next year.

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UWCL and EA Sports have now entered into a multi-year partnership that will allow teams and players from Europe’s top football league to feature in EA Sports games.

In addition to the best French and English women’s clubs, other high-profile teams such as Juventus Women and Real Madrid Femenino are also licensed.

In a press release, EA reports that these new clubs will be coming to FIFA 23 early next year.

The developer has also agreed to support UWCL with its marketing budget and campaign and is now a global broadcast partner of the league.

The UWCL quarterfinals will be held in March 2023, and that’s when the companies’ partnership will officially begin.

All new women’s clubs will be added to the game at the same time as the event.

A portion of the money will be invested in the Starting XI Fund and a new women’s internship program designed to get women interested in the sport.

Women’s football is growing in popularity, especially in England where the Lionesses won the UWCL this year.

This new partnership could hint at more partnerships between EA Sports and the Champions League in the future.

This would hope to fill the void left by losing FIFA’s license for the upcoming games.

Written by Georgina Young on behalf of GOOD LUCK AND HAVE FUN.

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