Electronic Arts is reportedly ready to rebrand the FIFA series to EA Sports Football Club. As reported by Jeff Grubb on his Giant Bomb Show Grubbsnax (thanks, VGC), sources confirmed that “EA Sports FC” will be the new name for the franchise.
The title had previously been spotted in trademark filings, and some – including Grubb – had initially assumed it was for a new mode in the upcoming game. However, after checking with sources, he has confirmed that the title will become the new name for the entire franchise.
Last year it was reported that EA was considering dropping the FIFA license after FIFA apparently charged more than double its previous fee to continue using the name in the annual soccer series.
CEO Andrew Wilson reportedly commented that the FIFA license actually hampered the series’ potential growth: “As we look to the future, we want to grow the franchise,” he said at a meeting with staff, “and ironically, the FIFA License doing this was actually a hindrance to that.”
The current contract between FIFA and EA expires after the World Cup in Qatar in November.
So EASFC. Or EAFC? Or will everyone just call it FIFA? Let us know what you think of this new name below.
https://www.nintendolife.com/news/2022/03/fifa-reportedly-being-rebranded-ea-sports-football-club FIFA will reportedly be renamed EA Sports Football Club