When London-based creative director Anna Laub founded Prism more than a decade ago, the brand’s offering consisted of streamlined modern eyewear, but since then it has evolved. including resorts and swimwear – and in 2019, activewear, belongs to the Prism Square diffuser line. This most recent venture began with the mission to find a fabric that not only gives the garment a comfortable fit, but also has a non-transparent finish, a process that ultimately leads to The signature knitting she now uses for all of the line’s products, from seamless ribbed sports bras to elegant long-sleeve tights. Woven fabric, created from a blend of durable yet resilient fiber that is both quick-drying and chlorine-resistant, making it uniquely flexible. “Everything is designed to be used as swimwear, sportswear, underwear or bodybuilding,” says Laub. “This fabric allows for a strong fit that provides support without the traditional string construction under the cord.” Sustainability is also at the forefront of her vision: Each collection is made in Italy using a 3-D knitting technique that produces less waste. Furthermore, clothing serves multiple purposes, says Laub, encouraging shoppers to “buy better and buy less”.
When designer Kerhao Yin joined London-based brand Vaara as its creative director in 2020, he sought to create multifunctional products that lean more towards “elegant rather than technicality”. art,” he said. Today, this line – founded in 2015 by entrepreneur Tatiana Korsakova and originally made up of colored leggings – move away from the flashy sports icons and motifs adopted by many leisure apparel brands and focus instead on the wearer’s lifestyle. “A woman can go from home to work to the gym and then go out for the night,” Yin said. “I wanted our works to seamlessly link across all of these events.” To this end, he and Korsakova prioritized performance fabrics, including jerseys and knits, that can move and adapt well in many contexts. And the brand has now released full collections that include fashions like oversized fleeces, nylon bubble skirts, and cotton ensembles (with a collapsible turtleneck for added versatility). active) organically syncs with workout staples like rib-knit tank tops. and collared jumpsuits made from recycled yarn. “We never design anything just for the sake of it,” says Yin.
Full Court Sport
Stumbled by the lack of colorful and functional women’s tennis apparel, Marguerite Wade, a creative director and a enthusiast of the sport, decided to tackle the problem and founded Full Court Sport in 2014. . crossbody strap and fitted shorts and shorts, cornflower blue or dust pink, with carefully placed ball pockets. “Tennis has become a huge market in recent years, but not always,” Wade said. “It seems funny to think that when I started the line, it was considered a very niche field that required a lot of explanation.” In 2020, the brand has equipped tennis players Kim Clijsters for the US Open and has continued to grow ever since; it launched a capsule collection with Net-a-Porter last year, and in the spring it will release another set with Nordstrom. Like perfecting a serve or backhand, Wade says, “is an ever-evolving project.”
Over the past two years, Amsterdam-based label Gauge81 has established itself as the go-to source for popular ’90s-inspired minimalist evening wear. Now, founder Monika Silva has expanded her service offering to cater to her clients’ day-to-day pursuits. Debuting in November, her debut activewear collection includes body-hugging overalls, supportive high-waisted pants and a cropped sweatshirt – all available in black, white or green. brilliant tree and designed for exercise with different intensity levels. “The collection is suitable for any high-performance sport as well as other studio workouts like yoga and Pilates,” says Silva, who has worked in the knitwear industry for over a decade. . “The pieces are knitted, rather than assembled using the more common cutting and sewing process, to provide high compression and mobility,” she says. “It’s as if clothing is a second skin.”
When based in Manila brothers Patrick and Bryan Toh – who have expertise in architecture and finance – When they first started discussing creating a line of technical leisure wear, they intuitively looked to Filipino culture for inspiration. Based on the concepts of tranquility and spirituality while conveying the bustling energy of their home city, they founded Future monuments in 2019 with the goal of providing workout wear that balances comfort and adaptability to innovation. “We develop and select fabrics that will perform well during intense activities,” says Patrick. “But we also want clothes that are comfortable for walking.” Standout pieces include an open back sports bra, racer crop top and perfect cut leggings, all in soft earth tones, such as slate gray and burnt sienna, which feel like a gift from Large colors and patterns are often used by sports lines. “We also take into account sustainability,” says Patrick, “whether that’s by choosing recycled materials, working with suppliers who have sustainability built into their supply chains, or replacing existing fabrics.”
https://www.nytimes.com/2022/01/12/t-magazine/workout-clothes-fashion.html Five minimalist workout wear brands you need to know