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Floki Inu resumes controversial commercial blitz in London

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Dogecoin rival Floki Inu has launched what he calls an “aggressive” marketing campaign in London, with advertisements pasted around the city’s train stations and on its famous red buses.

Floki Inu announced the new campaign in a blog on April 23, noting that “the people’s cryptocurrency” will be available from Monday, April 25.

The new campaign for the memecoin comes after a similar marketing blitz in late 2021 that caused a stir with London MP Sian Berry attempting to ban all cryptocurrency advertising on the city’s rail and bus networks.

Floki Inu’s last campaign featured signs reading ‘Missing Doge? Get Floki.” In November, Berry posted a tweet comparing cryptocurrencies to gambling, adding that public services should not promote “risky” programs.

The campaign received so much negative attention that the UK’s Advertising and Standards Authority (ASA) intervened, banning the ad in a March 2 ruling for “playing on consumers’ fear of missing out, trivializing cryptocurrency investments and took advantage of consumers’ inexperience.”

Related: UK politicians say cryptocurrency is ‘not an investment’

However, Saber, the pseudonymous nickname of Floki Inu’s marketing director, stressed in the announcement that despite the regulatory push, the team has no intention of stepping down:

“In some ways, this second London campaign is an even bigger win for Floki and the entire crypto industry than the first, as our team fought for the right to publicize our groundbreaking project.”

“Some wanted us banned from here entirely, and the anti-crypto agenda continues to come thick and fast through smear campaigns and misinformation. The Floki team will always hold their own no matter what,” they added.

Earlier this January, the ASA continued a series of advertising bans on crypto firms in the UK. The regulator stopped two Crypto.com ads promoting the ease of buying Bitcoin and earning rewards of returns because they failed to disclose the risk of the investment.

In mid-December 2021, six crypto firms were hit with advertising bans by the ASA for “exploiting consumer inexperience” and also for failing to demonstrate the risk of crypto investments.