From potato to potato chip, and from bag to bag… – POLITICO

We all share the responsibility of creating a more sustainable world, including food and beverage companies like PepsiCo. This is an ongoing effort and is part of PepsiCo Positive transformation, we are working on every aspect of our operations to make a positive impact on the planet and people. The challenge we face in packaging is to ensure that our products are protected and kept fresh longer while minimizing our environmental impact.

So what are we doing about it?

We’ve reviewed our packaging approach and we’re developing solutions in all areas, including food packages like our chips and fries brands Lay’s, Walkers and Doritos. These are flexible packaging bags – also known as flex packaging – that use soft plastic packaging. Flexible packaging is lightweight (thus less carbon-intensive) and highly efficient. It allows us to use fewer resources to protect crisps and chips from light, air and moisture.

But the strength of flexible packaging is also a weakness when it comes to recyclability. The low weight is not appealing to recyclers, who need multiple packages before they become valuable. As a result, investment in the right infrastructure for recycling has been slow and concentrated in only a few countries.

That’s why PepsiCo and four other major food companies created Flexible packaging initiative. We are jointly committed to increasing investment and supporting a range of public policy interventions to accelerate the transition to a circular economy for flexible packaging across Europe.

We are looking at packaging designs to cut down on unnecessary materials, increase recyclability and increase the use of recycled content.

So what would this look like? It will be built around the principles of resource efficiency, waste and pollution prevention, and reducing the overall environmental impact of packaging. We are looking at packaging designs to cut down on unnecessary materials, increase recyclability and increase the use of recycled content. To do that, we need to improve our recycling infrastructure and absorb more recycled materials.

In-pack trials starting in European markets this year begin with Lay’s range of renewable content in France.

At PepsiCo, we are looking at every avenue to sustainably produce flexible packaging. Finally, we announced in January plans to make bags better by phasing out fossilized virgin plastic in all scrap bags and scrap bags by 2030. We will instead use 100% recycled or renewable content made from used plastic used in the past, while renewable content will come from plant by-products such as waste paper or used cooking oil. In-package trials starting in European markets this year begin with renewable content in Lay’s range in France, followed by ranges from the Walkers brand in the UK

To create a truly circular economy in packaging, our commitments will not be enough. We need the right conditions to achieve that. We need to create tools for people to make recycling easier. That is why, collectively as the five companies, we are calling for policy actions to help make this a reality. These are measures that make collection simple and easy, harmonize recycling rules and create the right regulatory landscape so that packaging never becomes waste.

Our general policy actions focus on five areas:

via PepsiCo
  • Change the policy to encourage circulation. We need a favorable regulatory framework with higher recycling targets, minimal landfill and incineration bans as part of a broader campaign to encourage innovative solutions and scale. . That means the European Commission and national governments need to set recycling targets high enough to encourage circulation for all packaging materials – as well as ban landfilling and reduce emissions. waste incineration to an absolute minimum.
  • Collection is maximized. We need to do more to raise awareness about the mobility of flexible packaging. That means setting out mandatory rules for flexible packaging collection and harmonized packaging handling guidelines to help consumers support the transition. This will ensure enough volume for recycling and avoid unnecessary burning of waste.
  • Waste management agencies recirculating co-pilot. Better segregation promotes recycling. That means extended producer responsibility (EPR) programs – which are funded by companies like PepsiCo to collect and sort packaging – will need to step up actions to stimulate Structural improvements in sorting, which in turn will lead to higher-quality, higher-priced raw materials accessible to recyclers and promote efficient recycling of flexible packaging.
  • Incentives for enhanced recycling. We need stronger legislation to lock in the investment predictability needed to scale up advanced recycling technology. Further innovations will lead to further environmental benefits, cutting cycles and building a solid business case for a sustainable future.
  • A real investment in fully rounded flexible packaging. Our initiative is committed to promoting investment; in circular packaging design, in new sorting and recycling technology and through eco-modulated EPR fees. That means paying more EPR fees to stimulate increased circulation of flexible packaging and high-quality output. We are willing to invest the necessary resources to scale the promising technologies that support circular packaging.

You can count on our commitment: we’re making chip packaging in circles.

This is a huge challenge. As we transition to sustainable packaging, companies need to work with policymakers, experts, academics and society at large to make these changes happen. At PepsiCo, we’ve been committed to sustainable packaging in recent years. It will involve big investments, but we are ready to make them. We wanted to make circular packaging a reality. We can do that with the help of public authorities. We all need to work together. But you can already count on our commitment: we’re making chip packaging in circles.

https://www.politico.eu/sponsored-content/from-potatoes-to-chips-and-from-bags-to-bags/?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication From potato to potato chip, and from bag to bag… - POLITICO

Fry Electronics Team

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