Frontify, the leading provider of brand management software, announced the release of the 2022 Total Economic Impact (TEI) study, commissioned by Frontify and conducted independently by Forrester Consulting.
The study provides a model to determine the economic value for any company considering implementing Frontify software and is based on in-depth interviews with Frontify customers to examine the value of an investment in the Frontify platform companies serves as the sole source of brand truth.
The main results of the study showed:
Cultivating brand culture and driving brand acceptance and usage results in an increase of $473,220 over three years. The Single Source of Brand Truth offers a three-year efficiency of $2,743,170. Empowering local marketing teams to do higher quality work results in $1,003,504 in revenue over three years.
The full study, which can be accessed here, also includes interviews with global enterprise clients on how they experienced the value of Frontify’s Brand Management Platform.
Customers talked about some of the unqualified benefits of using Frontify, such as:
Better team relations and collaboration between transversal and local teams. “Safe” customization/localization by providing pre-approved ready-to-use templates. The ability to manage risks related to compliance with aspects such as accessibility requirements for website properties and management of copyright time and geographic restrictions.
“In the past, local marketers spent a lot of time creating marketing collateral, reinventing the wheel each time… We concentrated the creative experts in one organization and they devote their time to creating assets in Frontify. We find that we free up at least 50% of our local marketers’ time to do valuable marketing work, e.g. B. to figure out how to reach new audiences or existing customers in new channels.” – Frontify enterprise customer cited in the study.
as Roger Dudler, Founder and CEO of Frontify explains, the overall benefits of making a targeted investment in your brand go well beyond the criteria captured in this report. “We believe that the results of the Forrester TEI on Frontify are clear indicators of the impact investing in a powerful and integrated brand management process is having on the bottom line. However, the long-term gains are felt through a commitment to brand consistency and a holistic involvement in the brand building process – where everyone behind the brand has access, guidance and empowerment to shape it from within – fostering a deeper sense of purpose, belonging, authenticity and engagement. It’s a cycle that drives employee adoption and activation, and ultimately stronger, more successful brands.”
https://techround.co.uk/news/frontify-can-deliver-367-roi-according-to-total-economic-impact-study/?utm_source=rss&utm_medium=rss&utm_campaign=frontify-can-deliver-367-roi-according-to-total-economic-impact-study Frontify can achieve a 367% ROI according to the Total Economic Impact Study