The inner-city B2B distributor FUGA opens an office in Berlin.
This follows a period of growth for FUGA in the GSA region, it said, including a 30 percent increase in customers over the past year.
FUGA’s Berlin office, based in Kreuzberg, will act as the GSA’s regional hub.
Curt Keplin, who joined FUGA in December 2021 as Business Development & Marketing Manager, has been promoted to Head of Business Development GSA.
Keplin will focus solely on FUGA’s business development and customer relationships in the region while continuing to shape and represent the FUGA brand in the German speaking markets.
He is joined by Bernd Harbauer, who has been appointed Digital Accounts & Marketing Strategy Manager – GSA and plans to further expand the Berlin team in the coming months.
Harbauer will manage relationships with key digital partners and oversee release campaigns and strategy to maximize artist revenue and exposure across DSPs.
Previously he ran his own consulting company and held positions at Clouds Hill Music, earMUSIC, Universal Music Germany and EMI Music Germany.
Elsewhere, FUGA is also forging global distribution partnerships with German electro-pop label and YouTube music channel Unique Vibes, as well as Swiss trance imprint Psyfeature Records.
Psyfeature has a psytrance-related social media following, while Unique Vibes’ YouTube channel has over five million subscribers.
Upcoming single So scared by CRÈME, signers of Unique Vibes, and a collaborative track Boom Shakalaka by Memento Mori, Gonzi and Massivebass by Psyfeature will be the first releases to be distributed by FUGA. Both are scheduled for release on April 8th.
German alt-pop artist Diana Goldberg, signed to FUGA client CloudKid, will become the first to benefit from FUGA’s audience engagement services in the region, the company said.
The Audience Engagement team will be working closely with Willy Ehmann, Manager of CloudKid and Diana Goldberg to drive engagement ahead of their upcoming single release. FOCUS…on April 8th, as well as her debut EP, BLOSSOM IN THE DARK on July 8th.
“The expansion of FUGA in the GSA region has been exciting to watch.”
Bernd Harbauer, said: “FUGA’s expansion into the GSA region has been exciting to watch and I look forward to joining the global marketing team and Curt in the new Berlin office.
“It is clear that FUGA has become a major player in the region and the expanded suite of marketing services it now offers will be of great benefit to music companies across Germany.”
“Working with FUGA’s Artist Engagement Services on Diana Goldberg was an absolute pleasure.”
Yiannis Karavassilis, CloudKid
Yiannis Karavassilis, COO of CloudKid, added: “Working with FUGA’s Artist Engagement Services on Diana Goldberg has been an absolute pleasure.
“Your team is extremely professional, imaginative and perfectly complements all our efforts as a label and allows us to focus on our core strengths of being a creative partner for the artist and being able to maximize our influencer strategy and focus on that.”
“Working with FUGA alongside my label CloudKid for the release of my very first EP is amazing!”
Diana Goldberg said: “Working with FUGA alongside my label CloudKid to release my very first EP is amazing!!
“I love the energy of the entire team and that everyone contributes to my vision becoming a reality.
“It’s fun to discover an audience in places I haven’t been to before. I can’t wait to see where the next few months will take us.”
In January, FUGA signed a deal with independent music company Mascot Label Group, home to artists such as Black Stone Cherry, Beth Hart, Shaman’s Harvest, Vola and Dragged Under.
In November, the company also signed a global delivery platform services agreement with Beggars Group, one of the world’s leading independent music rights firms.
Headquartered in the UK, Beggars own 50% stakes in labels such as XL Recordings, Matador and Rough Trade. It also owns 100% of 4AD, runs its own publishing company in Beggars Music and is home to indie label Young.music business worldwide
https://www.musicbusinessworldwide.com/fuga-expands-in-germany-with-new-berlin-office/ FUGA expands in Germany with a new Berlin office