With the news that Sony acquires Halo and Destiny creators Bungie for $3.6 billion, the games industry is reacting with a mix of skepticism, cautious optimism, and trepidation. While the deal isn’t as sensational as Microsoft’s purchase of Activision-Blizzard, which was valued at a whopping $68.7 billion, the Bungie deal will still have interesting implications for Bungie’s future and Sony’s position. in the ongoing competition with Microsoft.
Bungie and PlayStation both support this deal as a beneficial partnership will enable Life developers to maintain their creative independence. Bungie CEO Pete Parsons said the deal would support Bungie’s efforts to become a “global multimedia entertainment company” in a blog post after the announcement.
Parsons writes: “At SIE, we have found a partner who supports us unconditionally in all we are and who wants to advance our vision to create entertainment that will last generations, while maintaining the creative independence that always beats in Bungie’s heart.”
Parsons later added that Bungie’s games will remain cross-platform, alleviating concerns that the deal means Bungie’s games will only appear on PlayStation in the future.
With SIE backing, the most immediate change you’ll see is an increase in talent recruitment across the studio to support our ambitious vision. Bungie will remain independent, creative and diverse. https://t.co/FTz5qlzt8S
– pete parsons (@pparsons) January 31, 2022
“Our goal is to build an all-inclusive studio where the world’s most creative and talented people can come and do their best work, no matter who they are, where they’re from or where they are,” says Parsons. How do they define it?
As previously reported, Bungie has struggled with a toxic work culture that includes sexism, brutality, and human protection for abusers. Following news of Sony’s purchase of Bungie, both SIE president Jim Ryan and Parsons spoke to Mr. GamesIndustry.biz about concerns.
“This is an area that Sony takes very seriously,” Ryan told GI.biz. “We hold extremely high standards throughout the organization and with the businesses we do business with. This is something that I’ve been extremely sensitive to, from the moment he started the conversation. And I nothing impressive, and I have Nothing but highest praise for the way Bungie organizes and runs itself.There are a number of areas where Sony can learn from Bungie.Charity is a fundamental value. platform and I think that says it all.”
In one separate post, PlayStation Studios head Herman Hulst also weighed in.
“Bungie makes games with cutting edge technology that are fun to play. They also have an unmatched dedication to their gaming community and everyone at PlayStation and PlayStation Studios, will be proud of it. We’re excited about what we can share and learn from them,” says Hulst.
Hulst added that Bungie’s experience and skills are “very complementary to our own” and that PlayStation will be “ready to welcome and support” the studio as they grow.
For Bungie employees, the news came as a shock. Bloomberg reporter Jason Schreier tweeted that several Bungie employees heard from him this morning, prior to the PT staff meeting at 10am.
Phil Spencer, CEO of Microsoft Gaming, responded with kind words to the competitor’s new deal.
“Congratulations to the talented teams at Bungie, great testament to your creativity. And congrats @PlayStation [and] Herman Hulst on adding a talented team to your studio team,” said Spencer.
Hulst thanked Spencer for the kind words, noting that it was “an exciting time to be a gamer.”
Thanks Phil. Exciting time to be a gamer.
– Hermen Hulst (@hermenhulst) January 31, 2022
Rest of the game industry affected by Sony’s Bungie acquisition
Similar to the significantly larger Microsoft/Activision-Blizzard deal, employees in the video game industry appear to be reacting with a mix of cautious optimism and downright concern for the future. continued gathering of video game studios under the banners of Microsoft and Sony. Considering the much smaller scope of the deal, a major studio relative to their entire publisher and mining lineup, the reaction seemed much calmer.
Vlambeer co-founder Rami Ismail joked that an investor should buy that game company for $100 billion, adding, “Like those who are joking, this isn’t going to stop anytime soon. “
Like whoever we’re kidding, this won’t stop anytime soon
– Rami Ismail (رامي) (@tha_rami) January 31, 2022
Elsewhere, analyst Daniel Ahmad notes that free-to-play, games-as-a-service and cross-platform experiences have been a “significant growth driver” for PlayStation. He added that 2022 already equates to the aggregate value of 2021 acquisitions, highlighting the merger craze that has overtaken the gaming industry.
The Game Awards founder, Geoff Keighley also noted many of the tremendous changes that have overtaken the gaming industry even though it’s only January.
– Take Two / Zynga
– Microsoft / Activision + Blizzard
– Sony / Bungie
And that’s just january in the video game industry.
– Geoff Keighley (@geoffkeighley) January 31, 2022
For his part, Mortal Kombat developer Ed Boon praised the decision to keep the Activision and Bungie games cross-platform, at least for the time being. “Refreshing how both Bungie and Activision will continue to release games for their competitors’ consoles,” he tweeted.
PlayStation’s acquisition of Bungie is another major turning point for the games industry that is currently undergoing a radical restructuring. As we noted in our recent post, the game industry is in the middle of a “content war, not a console war” because “the box under your TV will become irrelevant” in the next few years.
This story continues to evolve as more details are revealed and more game industry figures come into play. For more information, see what Bungie acquisition makes sense for Destiny 2’s futureand learn more about PlayStation’s Future Plans for Additional Acquisitions.
Joseph Knoop is a freelance contributor for IGN.
https://www.ign.com/articles/industry-reactions-bungie-sony-playstation Game industry reacts to PlayStation’s acquisition of Big Bungie