As influential as “Star Wars” is to Hollywood movies, it resonates even more in the way Hollywood associates business with its films. George Lucas made a groundbreaking deal with 20th Century Fox, refusing an additional $500,000 payment for directing the film in exchange for the film’s commercial rights and licensing. It gives Lucas full control of the “Star Wars” universe, including future movies and any licensed productions.
The instant sale, which included seemingly every toy under the sun, was more than Lucas’ gamble. Theaters continued to fill up as “Star Wars” toys flew off the shelves, leading to two original sequels and solidifying Lucas’ legacy in Hollywood. The license became the gift that went on to bring the stage $4 billion when Lucas sold the “Star Wars” franchise to Disney in 2012.
Lucas said to The Hollywood Reporter he was never interested in the merchandise of the franchise. He say:
“I’m just a movie guy. Branding and licensing and stuff like that, it’s fun. I love that there’s a lot of great toys and funny t-shirts and real gadgets. awesomeness and fun stuff. But at the same time, my main focus is just making movies.”
Though his focus may be on the film, he knows what he has in his hand. When Mel Brooks called with an introduction to a “Star Wars parody,” Lucas’s only concern was business relationships.
https://www.slashfilm.com/1030796/george-lucas-only-rule-for-mel-brooks-spaceballs-inspired-one-of-the-films-funniest-scenes/ George Lucas’ Mel Brooks’ Single Rule For Cosmic Orbs Inspired One Of The Movie’s Funniest Scenes