Companies like Netflix, Disney, and HBO are vying for media streaming of movies and TV shows, but all of their services combined pale in comparison to YouTube, which says it delivers over a billion hours of video streams every day. Now, Google Cloud announces the general availability of its Media CDN, a network for media companies to leverage for their own streaming experiences. Competitors like Microsoft Azure, Amazon CloudFront, Fastly, and Cloudflare are already out there, but none of them can point to the service that so many people use every day to sell their products.
As we found two years ago, The world is streaming more videos than ever, and things haven’t slowed down since. While we think a lot about the algorithms driving engagement on YouTube, the actual network streaming the videos is what’s been making it work so well since Google bought the video platform for $1.65 billion in 2006 Has.
The pitch is spelled out clearly in a statement at the 2022 NAB Show Streaming Summit: “The same infrastructure that Google has built over the past decade to serve YouTube content to over 2 billion users is now being used to deliver media at scale Scale to Google to deliver cloud customers with Media CDN.”
YouTube has the occasional failure. But unless you are ready to build the next Netflix, which operates on a network of servers that claims to reach “over 200 countries and more than 1,300 cities around the world,” could be of great help in keeping things running, and now it’s available to more businesses. It also includes support for modern transport protocols such as FAST To use less data and deliver content smoothly—as well as the APIs media companies use to serve ads—add real-time data feeds for live sports and support new platforms.
https://www.theverge.com/2022/4/25/23041049/google-youtube-media-cdn-streaming-cloud-services Google Cloud’s new content delivery network unlocks the technology that keeps YouTube running