GOOGLE is preparing to make it harder for websites to track people across the web by crumbling sneaky cookies.
The tech giant has been working on a new way that’s more privacy-focused for years.
However, websites have complained that the radical changes could negatively impact their business by disrupting the online advertising business.
After some back and forth, the company agreed on a solution.
Google has rolled out early testing of its new system, called Privacy Sandbox, for Android developers.
The company says the tool can “restrict user data sharing with third parties and work without cross-app identifiers, including advertising ID.”
Google is also exploring technologies that “reduce the potential for covert data collection.”
And it’s not just Android that will benefit, but anyone who uses Chrome will too.
Google plans to test the new privacy sandbox for two years.
This will give developers enough time to get acquainted with the big changes.
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But it also means that it may take time for people to feel the benefits.
For now, there are other ways users can keep their web activity more private.
At the top of the list is a VPN.
Many people have also turned to anonymous web browsers like DuckDuckGo.
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