Google’s McLaren sponsorship puts an Android robot and Chrome wheels on its 2022 F1 car

Part five of Formula 1: Drive to survive potentially including the scene of McLaren Racing CEO Zak Brown smashing a Chromebook or Android tablet, Tom Brady-stylethanks to a new agreement between the team and Google.

In 2020, McLaren get out of deal with OnePlus that produces a number Powerful Black and Orange Android Phonebut there’s no sign of a similar branding exercise coming to the Pixel line any time soon.

Instead, the new “multi-year” deal between Google and McLaren is putting the brand on the MCL36 driven by Lando Norris and Daniel Ricciardo (which is now available to drive in the inaugural Bahrain GP later this week). many negative tests following the COVID-19 case), their racing suits and helmets, as well as McLaren’s No. 58 McLaren MX Extreme E team and driver.

Image: McLaren

You can spot the glimmering Android logo along the engine cover in these images (thanks, Benjamin Cartwright) while the familiar color of Google Chrome is evident on the cap of the 18-inch wheel rim.

If you’re not familiar with these branded wheels in F1, that’s the opportunity that arose when the wheel caps were re-introduced for the first time since 2009. As noted by Formula1.comcovers are a must-have addition to all cars this season, and while they have a simpler design than the one seen on some cars in the mid-00s, they’re part of the The change is set to reduce turbulence generated by each vehicle to allow closer tracking and, ideally, more chances of overtaking. get more info on the history of wheel covers in F1, why they were banned before the 2010 season and why they’re back now, including a design that isn’t meant to help mechanics machine handling easier in the stops .

They also say that McLaren will use “5G-enabled Android devices and the Chrome browser in its operations during practice sessions, qualifying and races to support drivers and teams, with the aim of goal of improving performance on the track.” In a statement, Brown said, “By integrating platforms like Android and Chrome in our operations, our team will be better supported to focus on driving performance. We look forward to an exciting partnership that spans Formula 1 and Extreme E.”

As a viewer, the inclusion is less offensive than the often useless “Insights powered by AWS” of the Amazon-sponsored race TV show, but as Microsoft found out with the Surface and its NFL, real branding opportunities will come when someone decides to spike your device.

Update March 17, 1:47 AM ET: Added additional images of the MCL36 and wheel cover information for the F1 2022 car. Google’s McLaren sponsorship puts an Android robot and Chrome wheels on its 2022 F1 car

Fry Electronics Team

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