ALMOST half of adults with a cell phone contract would rather stay with their current provider because it’s easier and more convenient – even if there were a cheaper option.
Of that, they’d need to save at least £127.68 a year – or £10.64 a month – on their bill to consider switching.
This would equate to a national saving of more than £3.3 billion.
The study of 2,000 adults found that when switching and saving money on other bills, people would be happy to switch energy providers if they could save £28 a month.
Cash saved increases when it comes to mortgages as homeowners have to transfer almost £50 a month before considering a move.
The reluctance to switch is reflected in the fact that energy bill payers stay with the same utility for an average of seven years.
On average, loyalty to the same mobile phone provider is five and a half years.
A spokesman for Lyca Mobile, which commissioned the investigation, said: “There is no shame in changing things.
“Regardless of whether it is a mortgage or a mobile phone, it is often very easy to simply let contracts continue after they have expired.
“However, this could cost the Brits a small fortune if they could get better deals elsewhere.”
The study also found that 41 percent admit there are areas where they could save money but miss out mainly due to laziness.
Almost six in ten (59 percent) don’t like the idea of changing things that generally work well – with half being “concerned” about change.
However, 32 percent are “extremely” concerned about the rising cost of living, while only six percent are not concerned.
To combat inflation, 44 percent have considered or already switched where they shop for groceries, and 40 percent have done the same for their energy supplier.
Loyalty to brands also plays a role: 69 percent describe themselves as generally loyal people.
But four in 10 would leave a company if they could get a cheaper deal elsewhere, while 13 percent would switch for customer service.
It also found that only three in ten Brits have read the terms and conditions before signing a contract, according to OnePoll data.
The result: 22 percent are stuck in a contract forever because they didn’t really read the fine print.
The Lyca Mobile spokesperson added: “Not so long ago, 12-month mobile phone contracts were the norm.
“That’s now grown to 24 months and two years is a long time to be tied to the same network and data deals with great deals coming out all the time.
“As the cost of most things goes up, it’s a great way to take the time to see how you can lower your monthly direct debits to take better care of your finances.”
https://www.thesun.ie/tech/9946874/brits-stick-mobile-phone-contract-provider/ Half of Britons would prefer to stay with their current mobile contract provider, even if it were cheaper to switch