One in three admits they find it easier to take on a role online – but six in 10 believe they look back on their younger selves and wish they had been more confident
(Image: Sukita/The David Bowie Archive)
According to a study, half of Gen Z admit that social media is the only place where they can truly be themselves.
A study of 1,000 18-25 year olds found that more than a fifth are generally unwilling to reveal their true selves – with three in 10 expressing themselves more online than offline.
After all, 58% find that having an online presence makes them feel more comfortable in their own skin – and one in three (34%) thinks this becomes easier when they adopt a persona.
Lack of self-confidence (55%), societal pressure (34%) and peer judgment (42%) are among the top reasons young people struggle to be themselves.
And while half admit to having a “secret” alter ego where no one knows who they really are, 55% often try to use social media to try and make their life seem more exciting than it really is.
The study was commissioned by Adobe to launch its new range of Digital tools inspired by David Bowiecreated in collaboration with Bowie 75 to celebrate his 75th birthday and the 50th anniversary of one of his most beloved alter egos – Ziggy Stardust.
The David Bowie Archive)
Simon Morris, VP of Marketing, EMEA and APAC, said: “We know we’re in a new era of self-expression and the next generation is more likely than ever to break through barriers and make their own rules – but sometimes it shows it can be daunting in the real world.
“With this renewed passion for creativity and expression, we’re drawing inspiration from trendsetters like David Bowie, whose vision knew no bounds.”
The study also found that while 40% believe that feeling good in one’s own skin comes with age, more than a fifth believe they won’t show their true colors until they reach their 40s .
And 59% believe they will one day look back on their younger selves and wish they were more comfortable with who they are.
Instagram, Facebook and TikTok are the top platforms young people use most to express themselves – with music (30%) and fashion (27%) cited as the best ways to really show who you are .
Research conducted via OnePoll also revealed that two-thirds have been positively influenced by a socialite – with Harry Styles, Zendaya and David Bowie making the top 20 list.
For half of Gen Z, these people inspired them to care about what’s important to them, while 45% felt encouraged to be more creative.
But seven out of ten believe society is on the right track to breaking down all barriers to become more self-expressive and authentic in the future.
The campaign is the latest in an ongoing initiative by the brand to restore historic tools used by artists who changed the world and place them in the hands of modern creators.
Simon Morris added: “We firmly believe that creativity is for everyone and who embodies that ethos like David Bowie? A true icon who firmly believed that “art” resides within everyone.
“With these digital tools, we want to push the boundaries of creativity and encourage artistic expression – to inspire anyone with a story to tell and empower them to create incredible personalities, just like them.”
https://www.mirror.co.uk/lifestyle/going-out/music/social-media-confidence-david-bowie-27238448 Half of Gen Z admit that social media is the only place they can truly be themselves