More than half of Millennials and nearly three-quarters of Gen Z are considering adding NFTs to their investment portfolios, according to a new survey.
The results of a global survey conducted by the deVere Group, one of the world’s leading financial advisory, wealth management and fintech companies, show that 52% of those born between 1980 and 1996 and 74% of those born between 1997 and 2012 would welcome the addition of Non-Fungible Tokens (NFTs) to their portfolio mix.
More than 600 of the organization’s customers under the age of 42 were surveyed across Europe, North America, Asia, Africa, Australia and Latin America.
An NFT is a digital asset, such as an image, audio clip, or GIF, whose ownership is recorded on a tamper-proof digital ledger known as a blockchain.
This burgeoning asset class has seen a significant boost over the past year with an all-digital work of art selling for $69 million. Since then, more and more celebrities and artists, as well as fashion, music, technology and sports brands have developed, bought and sold NFTs.
According to Nigel Green, CEO and Founder of deVere: “The results of this survey underscore that digital natives – those raised in a fully accessible digital life – understand that unique, easily portable and transferable digital assets have intrinsic value and that This is a trend that will inevitably increase in the future.
“You know that the way we live, learn, work, interact and enjoy leisure time is increasingly digital. Therefore, bringing digital representations of fashion brands, music, sports and art into the digital space is natural – and now we can with NFTs.”
He continues: “It is clear that this bump in digital engagement is creating new business models in many sectors.
“Reasonably, younger generations – who instinctively understand it better – appreciate that it will therefore shape the future of investing.
“They are keen to get involved in this new financial ecosystem by adding NFTs to their portfolios.
“We think this could be a solid strategy. Not only because NFTs are likely to be an integral part of the global digital architecture of the future, but also because this hot new asset class can act as a key diversifier in investment portfolios.”
That last reason, says Nigel Green, is arguably the most important for the majority of investors.
“Properly diversifying a portfolio across asset classes, sectors, regions and currencies is the best way an investor can best position themselves to mitigate risk and seize opportunities as they arise.
“NFTs have very low correlation to other assets like stocks and bonds, and as such can lower the overall risk and volatility of your portfolio.”
As NFTs become increasingly mainstream by those serious about long-term wealth creation, earlier this month deVere Group launched dV Gems, a non-fungible token (NFT) platform aimed at giving investors access to an emerging asset class and to streamline digital ownership.
At the time of launch, the CEO noted, “deVere has always been ahead of the curve in financial services. Our new NFT platform is another first.
“DV Gems is uniquely positioned to help investors see value and opportunity in a digital financial age and will provide instant access to the hottest emerging asset class of the decade – an asset class that will become a standard feature of investment portfolios within a few years .”
Regarding the results of the latest customer survey, Nigel Green concludes: “As the token economy and decentralized technologies develop rapidly, the huge investment potential between Millennials, Gen Z and NFTs seems increasingly undeniable.
“Moreover, younger generations will no longer be content with just considering traditional portfolio components such as stocks and bonds, and will also own a range of different digital assets. And that makes sense in today’s world.”
https://techround.co.uk/news/half-of-millennials-gen-z-want-nfts-in-investment-portfolios/?utm_source=rss&utm_medium=rss&utm_campaign=half-of-millennials-gen-z-want-nfts-in-investment-portfolios Half of Millennials and Gen Z want NFTs in investment portfolios