Halifax and Pinterest launch the Move or Improve initiative

Recently Halifax and Pinterest announced the launch of their co-branding campaign in support of the bank’s Move or Improve initiative. A first for Halifax, banking brand will inspire Pinner to realize their home plans by raising awareness of the products, tools and services they offer through Pinterest’s immersive advertising format, the Pin extension.

home decor is THE top category on Pinterest, with millions of Pinners flocking to the platform each month to find inspiration and shop. More and more people are also coming to Pinterest for information and ideas financial serviceswith increasing searches for things like ‘money-saving tips’ (+155% YoY)*, ‘money-saving plan’ (+165% YoY), as well as interior design projects like ‘new home ideas’ (+125% YoY) and ‘new apartment checklist’ ( +40% YoY), making it the ideal platform for Halifax to reach consumers who are actively seeking financial advice related to their home.

Halifax’s new campaign will feature an interactive lookbook that Pinners can flip through and navigate a personalized route based on whether they are ‘renting’, ‘first-time buyers’, ‘moving’ or ‘renovating’. You will then be presented with a variety of options including ways to improve your current home, advice on remortgage or first time buyers or the best tips and advice before renting out your property.

“We’re excited to partner with Pinterest on our Move or Improve campaign, giving people inspiration for their future home plans and making their Pinterest boards a reality. Using our lookbook, Pinners can find the best ways Halifax can help them with their next step, whether it’s renting, moving into a brand new home, or making improvements under the same roof.” – Jeremy Hayward, Director of Customer Engagement and Value Creation.

“People have always come to Pinterest to plan and shop for their next home renovation or makeover. What we’ve seen over the last year in particular is that more and more people are coming to the platform looking for new money saving, budgeting and planning ideas to make it even easier to achieve those dreams. We are therefore ideally positioned to help Halifax reach and inspire its audiences; with exactly the advice and information they are already looking for.” – Russ Franklin, Head of Financial Services at Pinterest.

How people use Pinterest for financial planning

• +40% of Pinners research mortgages online before buying a home compared to non-Pinners (Source: Nielsen Pinterest Path to Purchase 2019/2020, Monthly Pinners, UK)
• 40% were inspired to purchase financial products and services by scrolling through their Pinterest feed (Source: Nielsen Pinterest Path to Purchase 2019/2020, Monthly Pinners, UK)
• 56% are interested in seeing more information on Pins for financial details (Source: Nielsen Pinterest Path to Purchase 2019/2020, Monthly Pinners, UK)
• +64% tend to agree that financial Pins promoted provide useful information (Source: Nielsen Pinterest Path to Purchase 2019/2020, Comparing Monthly Pinners talk about Pinterest vs non-Pinners talk about competing platforms like Facebook, Instagram, etc.)

Pinterest’s Pin Extensions are an immersive experience that allows pinners to dive deep into and engage with a brand’s content with a simple swipe up, driving deeper engagement from inspiration to action.