Handwritten thank you letter abandoned in favor of WhatsApp and emails

THE traditional handwritten thank you letter is no longer the most popular way of expressing gratitude.

According to research, digital methods such as instant messages and emails are preferred instead.

Saying thank you on WhatsApp is now the new norm


Saying thank you on WhatsApp is now the new normPhoto credit: Unsplash

A survey of 2,000 adults found that just 9% send a thank you note today – down 11% from 10 years ago.

While messages via WhatsApp, SMS text, email and Facebook have become the most common ways to show appreciation.

Still, handwritten thanks are among the most meaningful thank yous — close behind heartfelt phone calls and in-person visits.

M&S Club Rewards research underscores the importance of the personal touch and found that personally giving flowers or treating someone to a coffee are also among the most sincere ways of saying thank you.

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The study also found that 58 percent think it’s more important than ever to say thank you to loved ones, with 28 percent admitting the past few years have helped them appreciate the little things.

And 29 percent think it’s important to show others how much you mean to them – so they can see how loved they are.

However, three out of ten tend not to say thank you in a meaningful way as often as they would like.

Etiquette expert William Hanson said: “Gratitude will never go out of style, and while the way we say thank you may have changed, simple good manners are timeless and priceless, and saying thank you has never been so easy.” accept.

“In our digital age — and with all these new and easy ways to communicate and show our gratitude — it has become standard for many to quickly say thank you via instant message.

“But if you really want to say a meaningful thank you, giving someone your time or adding an element of a personal or more human touch will go a long way and have a much greater impact.”

The study also found that the average adult thanks loved ones seven times a week — one in 10 say thank you 21 times or more.

Seven in 10 also agree that a meaningful “thank you” can be very powerful — with respondents feeling “appreciated” (46 percent), “happy” (38 percent) and “positive” (31 percent) afterwards.

More than a third (35 percent) have also used loyalty points earned through rewards programs to share treats with others — as a thank you.

Almost four in ten (38 percent) do this because they like having little treats to look forward to year-round and to enjoy with friends and family.

And 43 percent like to thank others in this way because it makes both loved ones and themselves feel good.

Paul Stokes of M&S Club Rewards said: “Our research shows that while the art of saying thank you has evolved over the years, the importance of showing our gratitude has never been more important.

“Over the past few years perhaps more than ever we’ve needed to come together and support one another so it’s great to see so many of us as a nation taking the time to say thank you.

“While some of the more traditional ways of saying thank you still exist today, our research has found that people show thanks in many different ways.

“Using the loyalty points and rewards vouchers you earn throughout the year is a great way to show your gratitude and spoil others.”

The 20 most popular ways to say thank you

1. A phone call

2. WhatsApp message

3. SMS text message

4. Email

5. Facebook message

6. A hug

7. A visit to someone’s home to personally say thank you

8. Handwritten letter

9. Hand delivering flowers

10. A small gift

11. Organization of flower delivery

12. With chocolates

13. Buying someone a coffee

14. Taking someone out to dinner

15. A FaceTime call

16. To offer/offer assistance to someone in the future

17. With cake

18. E-Card

19. Instagram message

20. Video message

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Fry Electronics Team

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