Earlier this week, Netflix released its quarterly results showed that its subscriber numbers fell for the first time in a decade, but not every streamer experiences this kind of pullback. Although AT&T outsourced HBO and the rest of WarnerMedia to their new home with Discoveryit had yet another set of subscriber numbers to reveal with its own earnings report on Thursday morning.
The numbers showed that HBO added nearly 13 million subscribers to both traditional HBO and HBO Max over the past year, including a 3 million growth in the most recent quarter. Now, both services combined come to 76.8 million subscribers worldwide, which is still dwarfed by Netflix’s 221.64 million subscribers and even the the most recent Disney Plus figure of 129.8 million. As we found out in January, HBO Max is doing great… according to HBO max.
At the end of the quarter, there were 76.8 million subscribers to HBO Max and HBO worldwide. Global HBO Max and HBO subscribers grew 12.8 million year-on-year and 3.0 million sequentially, primarily due to international and domestic consumer subscriber growth, reflecting the strength of the programming line-up. At the end of the quarter, there were 48.6 million domestic HBO Max and HBO subscribers compared to 44.2 million in the year-ago quarter, up 4.4 million year-on-year.
We have come to the end of the HBO Max strategy of day-and-date movie premieres That ran through calendar year 2021 but still has a pretty strong content library, including new hits and options from the Warner Bros. catalogue. Also, unlike Netflix, HBO still has a number of new territories it’s expanding into, so it may be a while before they run into the problem of not finding new customers.
AT&T CEO John Stankey is no longer the head of HBO, but he did make a comment about password sharing as far as Netflix is concerned identified as a problem stop its growth. When meeting Quoting him from the investor call, Stanke said, “We’ve had concerns about how we’ve built the product and that we’ve given customers enough flexibility, but we don’t want to see rampant abuse.” For more information on HBO’s future Max (and the sudden death of CNN Plus), let’s wait until next week when Warner Bros. Discovery holds its first conference call.
https://www.theverge.com/2022/4/21/23036309/att-earnings-hbo-max-subscriber-growth-2021 HBO and HBO Max added 13 million subscribers over the past year as Netflix’s growth slowed