HBO Max is continuing its steady rollout in Europe with the second wave of countries.
The WarnerMedia-The streaming service with rights will launch in 15 more countries on March 8, this time targeting Central and Eastern Europe. This includes Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia and Slovenia.
Christina Sulebakk, general manager of HBO Max EMEA, said it was a “conservative choice” to take to launch markets in Europe, where HBO Max was launched in earnest in October with the launch in Northern Europe (Denmark, Sweden, Norway and Finland) as well as Spain and Andorra.
Those countries are obvious choices as the company has a solid streaming customer base already familiar with its HBO Nordic and HBO España VOD services. “[We had to] making sure we can move through that customer base and get them on HBO Max first,” said Sulebakk.
Similarly, HBO is also operating different brands (HBO Portugal and HBO Go) in Central and Eastern Europe, which means it is gearing up for another transition to HBO Max.
When asked about experiences from its early European launches, Sulebakk said the customer base was “highly engaged” with the service’s new brand and user interface, as well as its “extensions”. of great content” from the studio and especially the movies after 45 days in theaters.
“It was extraordinary for us,” says Sulebakk. “In the Nordic region, we only have library titles; we don’t have second or first salary. We’ve seen great feedback from our customer base and audiences, who are expanding movie viewing and Warner Bros.’s deep catalog. ”
HBO Max is currently releasing in 46 territories across the Americas and Europe – the number will increase to 61 following the next wave of European launches. Later this year, the service will launch in six more countries in Europe, including Greece, Turkey, Iceland, and the Baltic states of Estonia, Latvia, and Lithuania.
That will be it for Europe in 2022, raising the question of when HBO Max will launch in key Western European markets like the UK and Germany, where WarnerMedia has a lucrative output deal with the TV operator Comcast-backed pay is the official expiration of Sky. by 2025. (WarnerMedia has set a 190-country target for HBO Max by 2026.)
“I get this question a lot,” says Sulebakk. “We have a very, very strong partnership with Sky, both in the UK, Italy, Germany and Austria. We have had a long term relationship that we are very satisfied with. I can’t tell you anything about the short-term future.”
HBO Max unites series and movies from Warner Bros., HBO, DC, Cartoon Network, and Max Originals. The platform confirmed in October that Warner Bros. will premiere on HBO Max in Europe 45 days after it hits theaters – a move that has sparked fierce debate since its launch last year. Among the films in the second release are “The Matrix Resurrections”, “Dune”, “King Richard”, “The Suicide Squad” and “Tom and Jerry”.
Sulebakk says the stage window will always be respected. “What we want to shorten is to bring attractive movies and content to the audience right after they hit theaters, without having to wait for a long time. And also no need to wait long on AVOD and TVOD and rental business. ”
Elsewhere, the new Max Originals include “Station Eleven,” “Peacemaker,” “Raised by Wolves” Part 2, and “Sex Lives of College Girls.” Meanwhile, European Max Originals coming to the platform include “Todo Lo Otro,” “Kamikaze,” “Lust,” “Ruxx,” “The Thaw,” “The Informant” and “Garcia” !”
Non-scripted blocking includes “Expecting Amy,” “Finding Magic Mike,” “FBoy Island,” and “Selena + Chef,” while kids programming includes “Teen Titans Go!,” “The Amazing World of Gumball,” “Looney Tunes Cartoons” and “Cocomelon. ”
HBO Max will be available on leading devices and platforms, including smart TVs (Samsung, LG and Android TV); streaming devices (Apple TV 4K and Google Chromecast); game consoles (PlayStation 5, PlayStation 4, Xbox One and Xbox Series X | S); mobile and tablet (iPhone, iPad, iPod Touch and Android); and on the desktop via its website.
The platform will also be made available through select TV distribution partners. Subscribers can have up to five viewer profiles and watch on three streams simultaneously.
https://variety.com/2022/tv/global/hbo-max-europe-launch-second-wave-1235167468/ HBO Max is about to launch in 15 more countries in Europe