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Heineken, Strongbow and Amstel prices rise as inflation affects alcohol costs

Heineken says its input costs are now increasing as a percentage of teenagers as barley prices have doubled from a year ago and aluminum prices have increased by about 50%.

Heineken says their cost of entry is now set to increase as a percentage among teenagers
Heineken says their cost of entry is now set to increase as a percentage among teenagers

The world’s second largest brewer, Heineken, will raise the price of its beers due to impact of inflation.

The Dutch company, which supplies brands including Strongbow cider, Amstel and Europe’s best-selling ale, Heineken, has blamed rising ingredient and energy costs.

It comes after the founder of brewer Cobra also said its prices would rise because of “vicious” cost pressures.

Neither company has said how much their prices will increase.

Heineken says its input costs are now increasing as a percentage of teenagers as barley prices have doubled from a year ago and aluminum prices have increased by about 50%.






The company also offers brands such as Strongbow cider, Amstel

The company’s chief executive Dolf van den Brink said: “The kinds of price increases and inflation, I think we haven’t seen in a generation.”

It comes after a strong year for the company, after pub closures sent profits skyrocketing.

Its net sales grew 11.3% to £13.4 billion in 2021, Heineken said, with sales of Heineken-branded beer up 17.4%.

The brewer’s profits rose 80%, although it said next year remains “uncertain” due to its “inflation challenge”.

The company added: “It is difficult for us experts to say whether Heineken’s increased production costs are fully reflective of higher customer prices.”

He added that the price increase could lead to “softer beer consumption” as drinkers limit their spending due to the rising cost of living.

Today’s Inflation hit a new 30-year high in the UKas energy, fuel and food costs continue to rise.

The cost of living is currently growing faster than wages and is expected to rise above 7% this year.

Marmite maker Unilever, bakery Greggs and sandwich chain Pret a Manger all have it warn about rising prices as their costs increase.

The consumer giant – which raised prices last year – has confirmed that the cost of some of their popular items will increase, but it will vary from country to country.

“We don’t want to raise prices, but we are seeing the highest inflation we’ve seen in a decade. There will be price increases for some products and in some markets,” Unilever said. school but will not be uniform around the world.”

The company said it expected “very high” cost inflation of £1.7 billion for the first half of 2022 but added that it also forecast strong sales growth this year as it rose. prices despite a sharp drop in profit margins.

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https://www.mirror.co.uk/money/heineken-strongbow-amstel-prices-rise-26248854 Heineken, Strongbow and Amstel prices rise as inflation affects alcohol costs

Fry Electronics Team

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