Heinz is the first sauce brand to pilot a sustainable paper bottle. The company is working with Pulpex, which developed a paper bottle for whiskey brand Jonnie Walker
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Heinz Ketchup is in for a massive upheaval as the company plans to convert the iconic glass bottle into paper.
It’s the world’s first sauce brand to trial a sustainable paper bottle and is collaborating with Pulpex, which developed a paper bottle for whiskey brand Jonnie Walker.
They are developing a prototype to test for leaks and ensure the distinct flavor is not compromised.
Trials will include how the paper version withstands the custom of turning the bottle upside down and “tapping” the bottom to get the tomato sauce onto the food.
The new sustainable bottles made from wood pulp will further strengthen the brand’s eco-friendliness.
It already uses 30% recycled plastic and has recyclable caps on its Squeezy Bottles as part of its pledge to make all packaging recyclable, reusable or compostable by 2025.
Miguel Patricio, CEO of Kraft Heinz, said: “Packaging waste is an industry-wide challenge that we must all do our part to address.
“That’s why we’re committed to exploring sustainable packaging solutions across all of our brands at Kraft Heinz to give consumers more choice.
“This new Heinz bottle is an example of how we’re using creativity and innovation to explore new ways to offer consumers the products they know and love, while also thinking sustainably.”
And Rashida La Lande, executive vice president of Kraft Heinz, added: “We hope to bring this bottle to market and be the first sauce brand to offer consumers this choice in their purchasing decisions, as many consumers are now asking for more sustainable packaging looking for options.”
https://www.mirror.co.uk/money/heinz-ketchup-plans-swap-iconic-26947638 Heinz Ketchup plans to swap out the iconic glass bottle for a paper alternative