In part, his expanding influence – he’s added 5 million social media followers in the past 18 months alone – can be attributed to his work ethic. When Romano isn’t submitting transfer stories to The Guardian or Sky Sport, he’s uploading them to Twitter, Instagram, Facebook and YouTube, or he’s talking about them on his podcast or Twitch channel or in his latest role. his, was accepted last year, with CBS Sports. He discusses them with one of the club-specific podcasts that he finds time to grace his presence as a guest or respond to his followers live. continue on social media. Have a talk about a book, too. During the transfer window, he said, he often didn’t go to bed until 5 a.m.
Whether it’s a dedication to the trade or a dedication to his brand, or not – Romano enjoys talking about his passion – it has worked. Typically, nowadays, the reach of the clubs and players actually involved in any given transfer is narrowed down by the reporter.
Last summer, when Spanish side Valencia signed Marcos André, the Brazilian forward had spent the previous season playing for La Liga rivals Real Valladolid, the media and communications department. The club’s marketing agency, VCF Media, has been tasked with the search. unexpected, impactful way to announce it.
After all, a transfer is a chance for a club to get some attention, win some eyeballs and perhaps gain a few new fans in the global battle for attachment. Valencia not only competes with domestic rivals like Villarreal or Sevilla for that audience, but also teams from Italy, Germany and England.
The problem, as far as the club can tell, is that there is nothing new about the club being interested in signing Marcos André. There have been many stories alluding to the move over the weeks. To reach the widest audience possible with its endorsement, VCF Media decided to do something a little different.
Once the paperwork of the deal had been completed and the player had successfully passed fitness, the club contacted Romano and with the blessing of Borja Couce, Marcos André’s agent, asked if he would Does he want to participate in the announcement? He agreed and shot a short video to showcase the deal. Of course, it ends with his catchphrase.
https://www.nytimes.com/2022/01/24/sports/soccer/fabrizio-romano-transfer-rumors.html ‘Here We Go’: Fabrizio Romano and the art of trading