As expected, Apple (APPL) unveiled the iPhone 14 during its Far Out event on Wednesday, but surprisingly the price of the smartphone remains the same in the US. However, this is not true for many other markets.
The iPhone 14 in its base model will have a starting price of $799 — the same price as last year’s iPhone 13. The iPhone 14 Pro Max will have a starting price of $1,099, also the same price as last year’s iPhone Pro Max.
But in other global markets, Apple will charge significantly more for its next-generation smartphone. In the UK, the base model iPhone 14 will rise by £70 ($80), up from £779, CNBC reported. In Australia, the phone’s price will increase by AUD 50 (US$33) from US$1,349, the news outlet said.
Other global markets set to see increases include Japan, where the base model iPhone 14 will rise from 98,800 yen to 119,800 yen – a price increase of $146 – and Germany, which will see a rise from 899 euros to 999 euros . according to CNBC.
While the base model of the iPhone 14 will be hiked in these markets, higher jumps are also planned for the iPhone 14 Pro Max. For example, in the UK, the price increases by £150 (US$165).
Apple will keep its price unchanged in China, Apple’s third-largest region by revenue, in the second quarter of 2022, CNBC reported. The base smartphone will cost 5,999 Chinese yuan, while the Pro Max will start at 8,999 yuan as the country’s market is expected to shrink by 13% this year, according to market research firm IDC, as reported by CNBC.
The reason for the price jumps in some regions, but not the US, has been speculated by analysts to be rising costs for components and currency exchange, CNBC reported.
Neil Shah, a partner at Counterpoint Research, told the news outlet: “The important thing is that the euro and yen have depreciated quite a bit, leading to slightly higher prices.”
Pre-orders for the iPhone 14, Plus, Pro and Pro Max will open on Friday.
As of 9:45 a.m. ET Thursday, shares of Apple were trading at $155.16, down 80 cents, or 0.52%.
https://www.ibtimes.com.au/heres-where-apple-iphone-14-will-cost-you-more-1838146?utm_source=Public&utm_medium=Feed&utm_campaign=Distribution Here’s where the Apple iPhone 14 will cost you more