High-end UK fashion outlet brings new boots and bags to Dublin

Shoe and bag retailer Russell & Bromley opens its first store in Ireland today at 76 Grafton Street, Dublin.

One of the UK’s oldest independent and family-run businesses, Russell & Bromley has a strong online following around the world – but the 1,300-square-foot store is their first venture outside the UK, where it has 34 stores.

Andrew Bromley, the company’s chief executive, said an Irish branch had been in the planning for more than a decade.

“About 12 years ago my brother Stuart and I came over to see a shop on Grafton Street. That was already an ambition back then. We always had it in the back of our minds.

“Dublin has an energy, it has sophistication and it has style – it has an eclectic mix of all kinds and it’s all very understated at the centre.”

He said the company has been exploring the prospect of opening stores in Italy, Germany and Paris, and even exploring the brand districts – but none has been considered as seriously as Dublin.

Russell & Bromley’s new store is located in the former shoe shop of the Fitzpatrick family – another multi-generational family business. The outlet will employ 13 people.

Andrew’s nephew Sebastian Bromley, Head of Digital at Russell & Bromley’s online store, confirmed that the Irish are their third largest source of customer visits.

The Dublin store is opening with a limited edition of its popular Park Limit sneaker styles – customized on the heel to celebrate the occasion.

While the new stores’ windows are filled with a mix of men’s and women’s shoes – with their heritage aesthetic and modern glamor sequined ankle boots from their new AW22 campaign – the first display inside the door is designed to suit taste of a yet to come town has to come to terms with the Garth Brooks factor.

But despite the influx of 400,000 concert-goers to his Croke Park performances, there are no Western styles for men.

For women, on the other hand, there’s the high-heeled ‘Saloon’ boot in chic crocodile prints, green or burgundy (€795), while the luxurious ‘Wild West’ boot in gold-embroidered brown suede – made famous when worn by Sienna Miller was – costs 995 €.

https://www.independent.ie/business/high-end-uk-fashion-outlet-brings-new-boots-and-bags-to-dublin-42007942.html High-end UK fashion outlet brings new boots and bags to Dublin

Fry Electronics Team

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