H&M Q3 sales rise, now back at 2019 levels

H&M Group’s Q3 gross sales rose 14% year-on-year (YoY), the Swedish style retail big stated on Wednesday. That stated, the determine was in native currencies and when transformed to Swedish Krona (SEK), the rise was solely 9%, with whole gross sales reaching SEK55.585 billion (€5.4bn/£4.6bn/$6.4bn).


The corporate stated its “sturdy restoration continues with extra full-price gross sales and good price management”. However gross sales continued to be affected by the continued pandemic, “with appreciable variation between markets”. Lockdowns and different restrictions “continued to hamper growth, notably in Asia”.

Nevertheless, as many restrictions have been eased, gross sales in its shops have “picked up in lots of markets whereas on-line gross sales have continued to extend”.

What which means for many areas (other than Asia and Oceania) is that gross sales in native currencies had been again at pre-pandemic ranges. But that information was accompanied by the group’s share worth falling in early buying and selling. Maybe traders had been hoping that gross sales would have exceeded pre-pandemic ranges as rival Inditex, additionally releasing outcomes on Wednesday, was in a position to report.

Nevertheless it’s simple that H&M is recovering, regardless that it nonetheless confronted challenges resulting from restrictions on retailer openings throughout the quarter. At the beginning of Q3, round 180 shops had been quickly closed. Loads of open shops additionally had restrictions on issues like opening hours, the variety of clients allowed inside, and retailer area. On the finish of the quarter a lot of the group’s markets nonetheless had restrictions leading to diminished footfall and round 100 of its shops remained quickly closed.

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