Fashion retailer H&M has pulled a collection of Justin Bieber-inspired merchandise out of “respect” after the pop star told fans he disapproved of the clothing line.
The Canadian singer told his 270 million followers on Instagram that the merchandise collection was “trash” and that H&M had continued without his “permission or approval”.
On his Instagram story, he added: “Don’t buy it.”
The Swedish fashion chain is selling clothing items including hoodies, bags and t-shirts with the singer’s face and lyrics printed on them.
It ensured that it sought approval from Bieber according to its usual procedure, but removed the items from sale and that they were no longer available for purchase on its website.
A spokesperson said: “H&M followed all appropriate approval procedures, as we did in this case, but out of respect for our partnership and Justin Bieber, we have stopped selling the products. this garment.”
H&M has seen its international chain sales grow by a tenth in the last three months compared with the same period last year, raking in £4.9 billion in net sales.
However, it recently announced that it was stepping up its plans to cut 1,500 jobs at its headquarters globally, amid a business-wide £160m cost-cutting drive.
https://www.independent.ie/entertainment/h-and-m-pulls-justin-bieber-collection-after-singer-tells-fans-not-to-buy-it-42236293.html H&M Recalls Justin Bieber Collection After He Tells Fans Not To Buy It