Abercrombie & Fitch’s Gen Z-focused Hollister model introduced on Thursday the launch of a first-of-its sort, long-term program devoted to supporting the Latinx creator neighborhood.
Dubbed ‘Hollister Good Vibras’, this system will see Hollister will work with Latinx creators to develop social content material and music, all whereas supporting the creators’ development and amplifying their voices.
The collective launches with 16 hand-selected, up-and-coming Latinx creators throughout the style, music and comedy verticals on TikTok and Instagram, representing six completely different Latinx heritages.
The 2021 collective contains Gale (@gale_oficial), a Latin artist from Puerto Rico and a singer/songwriter identified for writing hit songs for famend artists like Selena Gomez, Christina Aguilera and Anitta; Brandon Perea (@brandonperea), an actor, dancer, and BMXer who lately landed a task in Jordan Peele’s new film, NOPE, alongside Keke Palmer and Daniel Kaluuya; and Cisco Viera (@ciscovieraa), a well-liked viral TikTok creator targeted on Latinx comedy.
As a part of the initiative, the creators labored with Hollister to coin the ‘Good Vibras’ identify. The collective mixed this concept with the phrase ‘good vibes’ to signify the optimistic, vibrant nature of each the Latinx creator neighborhood and the Hollister model.
Furthermore, to kick off this system, Hollister partnered with the creators on a cadence of social media content material in honor of Hispanic Heritage Month, which begins on September 15, plus a bilingual, made-for-TikTok Latin pop/hip hop album that was produced by the collective’s music creators.
“As an artist, musician and creator, it is all the time been necessary for me to have the ability to share my id and tradition via my music, vogue and songwriting. It is an honor to work alongside Hollister and collaborate with such an incredible group on this chance for Latinx creators to specific who we’re and what we stand for, whereas being pleased with the place we come from,” added Gale.
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