Holly Willoughby dances in a fully clothed pool amid The Games host of viewer complaints

Holly Willoughby and Freddie Flintoff embraced their joy on The Games as the pair presented jumping into a fully clothed pool

Holly Willoughby jumped into the pool at London Aquatics Center in full dress on Tuesday night at the conclusion of her live show The Games.

The This Morning presenter, 41, was cautious of the wind and rushed in with host Freddie Flintoff after the celebrities competed in the Olympic pool.

Holly teamed her chic navy blue blazer and teamed it with chlorine-colored Karen Millen shorts as she embraced her joy.

Those present at the Olympics were seen giggling by the pool before they pulled themselves out and hugged.

This comes after TV audiences were divided by Holly’s appearance on ITV’s new reality show, along with her appearance on another popular BBC reality show.

The presenter is hosting the pre-recorded Freeze The Fear with Lee Mack on the BBC, and she also hosts the ITV live show The Games alongside the former cricketer.

TV fans on Tuesday who want to see Holly on their screens can choose between ITV and the BBC in the 9pm slot as the two shows clash after The Games premieres this week.

UK viewers are divided by Holly’s identical looks – some love it and others don’t care too much.

“Freeze The Fear & The Games, it’s Holly Willoughby on BBC and ITV at the same time, I don’t know about anyone else but I’m sick of seeing her on nearly every show and even Ads!!!” one television fan wrote.

A second viewer added: “Let’s spend more than five minutes on ‘The Games’ as I can’t stand another second of that trilogy just to see Holly Willoughby grinning at me from BBC1 too. God forgive us.”

“Holly Willoughby’s Overdose Tonight Game Freezes Fear,” a third shared, with a fourth post: “BBC & ITV will go head to head tonight with two of Holly Willoughby’s shows.. .”

Others, however, were happy to see Holly on both channels, with one posting: “HAPPY FRIENDS!! such a good person. I will miss Freeze The Fear very much. You are excellent in this program a lot of care. Ignore any haters you are brilliant and very kind. You deserve all your success”.

Contestants for The Games include The Wanted star Max George, Love Island alumnus Olivia Attwood, influencer Phoenix Brown, former pro Kevin Clifton, song writer Chelcee Grimes and Harry Potter actor Josh Herdman.

Joining them were Coronation Street actor Colson Smith, newsreader Lucrezia Millarini, Love Island star Wes Nelson, Emmerdale actor Rebecca Sarker, actor Ryan Thomas and model Christine McGuiness.

Love Island’s Chloe Burrows and TV & Radio host Will Njobvu serve as backup, ready to join if the need arises.

Celebrities are competing against each other in a variety of challenges including track and pool events on the new ITV series.

Cameras show team members being trained and coached by professionals and then competing against each other in hopes of winning a medal.