How Kevin Smith’s Secretary Became the Mini Movie Possible

“Clerks” made its world premiere at the 1994 Sundance Film Festival following a screening for the Independent Feature Film Market – a screening that Bob Hawk, a member of the Sundance Advisory Committee, attended. After a huge premiere at Sundance, Miramax rushed in to secure the rights to Smith’s debut film, paying $227,000 for it, or just about ten times what it cost to make the film in the first place. For the cast and crew, an instant success. But Miramax will soon find out it’s a worthwhile investment, to say the least.

The film received critical acclaim at the time and was released in the US in October 1994. In the spirit of independent cinema, the film never played in more than 50 theaters in the country, but it did. still have a lot of success. “Secretary” has created more $3 million at the domestic box office, along with a little over $800,000 internationally. That is to say, a movie that cost only $27,000 to make has earned 144 times its ticket sales.

But that’s really just the tip of the iceberg. “Clerks” has indeed found its footing in the home video market, and although the exact figures are not known, it is believed to have made tens of millions on VHS alone. Not to mention its various DVD and Blu-ray releases over the years. That makes this an oddly wise investment for Miramax and more than that, it paved the way for Smith to have a career largely defined by less than more. Movies like “Chasing Amy,” “Dogma,” and “Clerks II” would be successful as part of what Smith calls the View Askewniverse, named after his View Askew production company. Yes, Smith did it the entire cinematic universe before Marvel made it great. Funny enough, though, Smith credits Marvel Comics with the idea because they did it in the comics decades before bringing the idea to the silver screen. How Kevin Smith’s Secretary Became the Mini Movie Possible

Fry Electronics Team

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