How political parties can turn social media clicks into votes — and why Sinn Féin’s engagement is way higher than the rest

A quick overview of the social media engagement of the main Irish political parties reveals surprisingly wide disparities, particularly between Sinn Féin and all other parties. Even allowing for the fact that Sinn Féin’s online activities cover topics north and south of the B order, the data is unambiguous.

What explains this big difference? Achieving this kind of online dominance takes a concerted, sophisticated effort that doesn’t come cheap. For example, Sinn Féin’s Facebook page, which is live and accessible by anyone who knows where to look, is managed in multiple countries. At the time of writing, 17 current managers are listed, less than half of whom are based in Ireland.

https://www.independent.ie/opinion/how-political-parties-can-turn-social-media-clicks-into-votes-and-why-sinn-feins-engagement-is-much-higher-than-the-rest-42069526.html How political parties can turn social media clicks into votes — and why Sinn Féin’s engagement is way higher than the rest

Fry Electronics Team

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