How to claim an Iceland discount for over 60s as the supermarket enacts a savings rule

Major supermarket Iceland has cut costs for customers over a certain age amid a cost-of-living crisis that is starting to bite. Eligible holders receive a 10% discount

Iceland has introduced a big discount for shoppers over 60 as the cost of living hits a crunch.

Food price warnings continue amid growing fears of an imminent food crisis thanks to the war in Ukraine.

The country occupied by Vladimir Putin’s Russian troops is sometimes referred to as the “granary of the world” because of the vast amounts of wheat it supplies.

With inflation rising and fuel and energy prices crippling, food prices are just another problem alongside a mountain of concern for Brits at the moment, so the special Iceland rebate can be a welcome relief for regular shoppers.

How do I get the Iceland discount?

To get Iceland’s new discount, you must be over 60 and shop at Iceland on Tuesdays. The offer includes a 10% discount on products for everyone over 60 and will be launched on May 24th.

Eligible people can come to Iceland anytime during opening hours and also visit sister store The Food Warehouse.

The discount applies to all products purchased, but ID is required. This can be in the form of a driving licence, a bus or train pass or a passport.

Due to concerns about the cost of living crisis affecting older people, Iceland’s savings offer is aimed at those over 60

Supermarket chief executive Richard Walker said: “The cost of living crisis has made supporting these customers even more important which is why I am proud that we are finding new ways to support them, including the launch of this discount.

“We hope it helps everyone in this age bracket to cut costs where they can.”

Why are food prices rising?

Food prices are rising for a number of reasons, one of which is the war in Ukraine.

Known as the breadbasket of the world, Ukraine’s fertile soil and access to seaports mean that 32 million hectares of land are farmed each year.

Ukraine and Russia supply a quarter of the world’s wheat, while Ukraine itself supplies 15% of the world’s corn and half of its sunflower oil.

With millions displaced fleeing barbaric Russian bombing, the country is at a standstill due to the war and much of Ukraine’s manufacturing has shut down.

This means that the supply of food and key products such as wheat is reduced and demand is increasing. UN Secretary-General Antonio Guterres has warned of an impending global food crisis.

When demand increases, prices increase and this is a similar story for fuel and gas.

Stores calculate their prices based on various factors such as: B. the production costs. When fuel prices rise, it costs suppliers more to transport goods, meaning they have to charge more to cover their own costs.

Transport costs were already being affected by high oil demand before the outbreak of war in Ukraine. Sanctions against Russia, which produces large amounts of European oil and gas, are causing a number of states to turn their backs on Russian energy.

This increases demand elsewhere in the global market, driving up costs and impacting everyday products like groceries.