In modern times, businesses not actively using social networks and communicating with their clients are doomed to failure in the near future. In case you only make good content, no one will be able to see it. You need to think about driving traffic and targeted advertising is great for this. On the contrary, many people believe that advertising is the most important in promotion, but if you skip the first step, the promotion will turn out to be very expensive and ineffective. This article will consider advertising goals and strategies for integrating a stream of regular traffic into your project and getting maximum results from your finances.
Audience avatar as a means of beneficial interaction
Firstly, it is needed to define your target audience’s specifications and understand what motivates people to buy your product. People are not interested in your business; they are interested in how they can improve their lives. Therefore, in order for the sale to be made, the value must be higher than the price, and the larger the delta, the higher the probability of a deal.
A set of questions will help you understand your audience, and answers can radically change your business and your attitude towards engaging marketing around your product.
The first question is what kind of pain your potential client has. For example, he is afraid of losing his business or working in the red.
The second question is what are the greatest opportunities for your client. Determine the specific measurable characteristics that the customer wants to get the most after interacting with your product. Many people do not take into account in traditional marketing that the audience that has not bought anything can recommend us to other people who will become our real clients. The next question is what dreams your potential audience has in the future. It can be a stable and prosperous project or a desire to become a professional in your industry.
You need to approach these issues as responsibly as possible. The more specifics, the more you will be able to convey the value of your product in advertising and the better to explain the benefit from cooperation with you.
Advertising goals as a promotion strategy
Advertising goals should be specific to understand what results we want to achieve. The first aim is to attract subscribers to your profile for influence with the help of content. Before launching advertisements, you can buy Instagram followers instantly to provide a credit of trust in your profile. The second purpose of advertising is to transfer the user to the site and close the target action. This method is suitable if you sell inexpensive goods or if you do traffic arbitrage.
The third goal is to sell from a certain post. The task is to make a person write to you immediately after viewing. This method works well when we’re showing advertisements to warm audiences.
It is recommended to focus on attracting subscribers and working with content, and then add sales from the post in the long term.