How to ensure that your business has the right amount of impact online

Having a website and having an online presence are two completely different things. It is like the difference between standing in the corner of a busy room with a sheet over your head and being as quiet as humanly possible compared to being in the same busy room on a soapbox shouting about what you have to offer. Only one of these people in this scenario is making any impact whatsoever.

Update your website

Keeping your website updated is very important. If you have old, out-of-date information on your website, not only will it distract your potential customer from what they are there to look at, but it will also give your potential customer a poor view of your business. 

For example, if you had found the details of a shop that sold the item or service you are looking for, but when you got to that shop, its exterior was old and run down, what would you think? If you decided to go in and have a look at the item you traveled to see and found that the shop was very old fashioned with out of date offers or merchandise would you still go ahead or would you go to the next store that also had your desired item at the same or similar price, which not only looked good and modern but was totally together and up to date in every aspect.

Check out your SEO

Once you have your website looking smart, up to date, and ready for visitors. It is time to get your SEO (Search Engine Optimization) working for you. So when your potential customers search for whatever niche keywords your SEO happens to use, your business comes up in the rankings and they can click through to see your website.

Obviously, the better your keywords, the higher up the search engine rankings your business will go – few people that bother looking beyond page one of any search engine results.

This, of course, is SEO explained in its simplest form. There are many different influences that SEO can provide in order to get your website appearing top or as near as possible to any search engine results. In order to find out more about SEO and how it can affect your business, you will probably do best to read the ultimate ecommerce SEO guide, which will explain in a lot more depth the twists and turns of SEO and the important role it will lead in helping you find the right customers for your business.

Get social with your business

Another way to get visitors flocking to your website is to get truly social and get your business a social media profile on as many different social media platforms as you can. Although these platforms can be a valuable tool for making sales pitches and indeed selling anything you really want to, you may find that after a while, your advertisements or postings are just scrolled past rather than getting the desired result.

In order to combat this scenario, you would do far better to post information or educational posts about the products or services you provide, a bit like how-to guides, but make sure that you have links back to your website just in case your reader would like to visit and make a purchase while they are there.

Fry Electronics Team

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