How to find the best professional to create animated corporate video?

Motion designer is an interesting, creative and extremely promising profession.  With the advancement of technology, film studios, internet companies and advertising agencies do not limit the imagination, they are investing heavily in creating an animated corporate video that attracts and captivates viewers.  Without motion designers, our favorite shows, movies, websites and apps would look very different, would we like them?

What is motion design?

Motion design is a visual design that gives motion to a static image and gives a certain meaning to the video.  It is widely used in mobile applications, video games, cinema, advertising and television.  Motion design combines video, audio and text, so the viewer better assimilates the information in the video and the creator’s idea.

What does an animation designer do?

A motion designer is a specialist orchestra that combines the professions of a screenwriter, artist, director, cameraman, editor, producer, and sound designer.  It creates motion graphics in a variety of formats: commercials, music videos, video presentations, titles, user interfaces, video mapping, and more.

What skills should an animation designer have?

Graphic design

A motion designer is a specialist with extensive knowledge of graphic design.  He understands the intricacies of composition, which allows for harmonious arrangement of visual elements.  Knows how to decorate text artistically, which means that he understands the intricacies of typography.  Moreover, he knows all the laws of color and color psychology, because a correctly selected palette is one of the main tools for influencing the viewer.

Script art

Motion graphics always tell a story to the viewer, so when starting work on a project, the designer thinks over the storyline.  He resorts to the techniques of drama and directorial skills.

Graphic programs and video editors

An essential skill for an animation designer is mastery of professional software.  Video processing is performed in Adobe After Effects, Adobe Premiere Pro, Autodesk Combustion, etc.  They work with graphics in Adobe Illustrator, Adobe Photoshop and other programs.  3D and animation are created in Autodesk 3ds Max, Autodesk Maya, Cinema 4D, etc.

3D modeling

More and more motion graphics are based on 3D modeling.  Of course, this is the future direction.  A professional motion designer should be familiar with polygon modeling, digital sculpting, and more.

In addition to all of the above, he:

* Determines the target audience of the project – animation graphics

* Works with information and conducts creative research

* Develops technical specifications with a clear statement: the main idea, product information, video duration, deadlines, payment and other points

* Works in teams with other professionals including photographers, filmmakers and IT professionals

* Keeps track of technology and industry trends such as artificial intelligence and virtual reality

* Analyzes the result of work, constantly improves and undergoes additional training in motion design

* Skillfully presents himself and his own projects

It is not so easy to find a really good specialist who can do quality work.  However, this is definitely not about  These are professionals who will be able to translate even the most complex idea into reality and provide a high-quality video.  Therefore, if you want to decorate your site with quality content, you know where to go.


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