How to tell a real Cyber ​​Monday bargain from a fake sale

Tomorrow is Black Friday. But with Cyber ​​Monday around the corner, most sales will continue for another week.

As usual, there is some world-class spoofing from Irish retailers about discounts and suggested retail prices (RRP).

You cannot rely on Irish authorities to monitor counterfeiting as the Advertising Standards Authority for Ireland and the Competition and Consumer Protection Commission admit they rarely enforce misleading pricing rules.

Here are some simple tips on how to make extra money.

1. Check historical prices

Nothing kills a “sales lie” like proving it was the same price as the current Black Friday a few months ago. It’s not that easy to guess, but there are some useful tools. is great for tracking prices on, which itself is a useful barometer of market prices for individual items.

2. Make sure the current model is “discounted”.

This is a really sneaky one. I’ve come across retailers claiming a staggering discount on an Apple product – like a MacBook Air – while burying the fact that it’s last year’s model. The printed MSRP is totally misleading as it pertains to a historic product that Apple no longer sells. Those who follow technical product cycles will know, but many ordinary people will not.

3. Watch out for small retailers outside the EU

A search for a product on Google can sometimes reveal seemingly amazing bargains from sites with .ie or domains. However, if you take a closer look, you will see that they are based in Asia or elsewhere outside the EU. That puts them in line for an ugly customs fee as well as a potentially lengthened retrieval process. This used to be a problem when shopping on but it seems to have solved that problem.

4. A simple Google search

Google the article you are looking for with the word “Ireland”. In most cases, this is the quickest way to see what different retailers are charging for the same product.

5. Real cashback programs

It’s not all a search for shady sales claims. Some platforms have launched or are expanding cashback programs now in time for the Black Friday sales. For example, Revolut just launched a 3-part cashback process that works for online stores like Samsung, Nike, Ralph Lauren, and Pretty Little Things. It’s not easy to use at first, but it’s worth knowing about. How to tell a real Cyber ​​Monday bargain from a fake sale

Fry Electronics Team

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