How Ukraine’s Victoria Repa, Founder of BetterMe Adapted Her Business to Help Ukrainians

BetterMe is a Ukrainian healthcare company, with Ukrainian founder and CEO, Victoria Repa. The company’s headquarters is located in Kyiv. The team decided to unilaterally respond to the Russian invasion, donate to charity, stop serving customers from Russia, create a free mental health support company app for Ukrainians, spread a banner and push notifications with words in favor of Ukraine through channels.

How Can You Support the Effort?


– Donate $40,000 to the foundation, which supports the Ukrainian military.
– Get free access to BetterMe Mental Health app for Ukrainians
– Starting to care about children’s mental health, specifically Ukrainian fairy tales gathered in BetterMe: Mental Health
– Negotiate with our partners, major tech companies supporting Ukraine, technology companies and developers
– Stopped serving Russian users and encouraged them to support Ukraine through push notifications in our apps
– Sent push notifications to 2.5 million international users calling for help to Ukraine,

The PR team works with international media and bloggers to spread factual news about the Ukraine situation.

– CEO and Founder Victoria Repa urges international technology companies to send notices to their users to support Ukraine and donate to support the Ukrainian army: /p/CamPurOtoBa/
– started giving free access to Altruisto polish platform recipients.

How does war affect team management?

The company’s first priority is the team and the family members of the team. Together with the Employee Experience Team, we are currently managing all inquiries related to people. There are two main aspects we are taking care of: 1-daily (providing basic needs, like food, water, shelter, also contributing to evacuation, providing people with equipment needed to work from home, secure additional payments) and 2-spirit (support, encouragement, check).

Management’s return to the office had to be delayed. Due to the unsafe situation living in Kyiv and other Ukrainian cities, many of us had to change their location for an unlimited time. Maintaining common teamwork and hope for Ukraine’s victory is an important task right now. We delayed the hiring process at first, but yesterday we posted a few vacancies.

Does the war in Ukraine affect the mental health of employees?

The mental health of every Ukrainian has been affected. The BetterMe company has developed two main apps: BetterMe: Health Coaching and BetterMe: Mental Health. BetterMe: Free Mental Health for all employees. The app has meditations, affirmations, breathing exercises, courses from psychologists and coaches to deal with anxiety, fear, blues, etc. Most of the employees are using the app to feel better in the horrors of war.

What Do You Do for Employees Who Want to Enlist and Join the War?

BetterMe supports the employee’s decision to join the Ukrainian army, keeping their workplace and salary intact during service. In addition, outside of work, some of our employees volunteer to help internally displaced people find accommodation, supplies, etc. in Western Ukraine, as well as provide humanitarian aid to Kyiv, and use their skills in information warfare.

What are the internal communications of War-Related Messaging?

It is crucial to realize that what is happening in Ukraine is not a crisis or conflict, it is an all-out war. But after every storm, there is a rainbow. So every team member should be focused and motivated.

We use humor to support our mental health, the meme is perfect for that. Furthermore, it is essential to find something from a “past life”, which is why we created the BetterMe Channel in Slack to keep in touch, celebrate birthdays, anniversaries and campaigns. Another small win.

I want to use my voice to encourage people and companies around the world to support Ukraine in its fight for freedom, democracy and the rule of law. Support must be taken from the heart. But it is important to emphasize that at present there are no large or small steppes supporting Ukraine, everything matters. So, if you don’t have the resources to make a charitable donation, you can spread credible information through your channels. Keeping silent is the best option if you don’t have an attitude to the situation itself. How Ukraine’s Victoria Repa, Founder of BetterMe Adapted Her Business to Help Ukrainians

Fry Electronics Team

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