McDonald’s was one of dozens of Western companies to pull out of Russia after the invasion of Ukraine, but the chain reopened today under a new name after a businessman bought out all its stores
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McDonald’s has reopened in Russia under a new “delicious” name with a changed logo as Moscow’s invasion of Ukraine continues.
Today, 15 branches in and around Moscow reopened their doors under new owners under the new name “Vkusno & tochka”, which translates to “Yummy and that’s it”.
Alongside the new name, the restaurants received a brand new logo from their new Russian owner, featuring a circle with two lines representing a burger and fries.
This comes after the fast-food giant tracked the exodus of western countries leaving Russia following its invasion of Ukraine before it was taken over.
Businessman Alexander Govor, who already owned 25 restaurants in Siberia, agreed to buy up every one of the 847 McDonald’s stores in Russia after the chain pulled out.
Agency Anadolu via Getty Images)
Under new ownership, he promised to keep all 62,000 employees on equivalent terms for at least two years.
Huge queues formed today outside the Moscow flagship store, the first to open in Russia 30 years ago.
Police officers patrolled the bustling crowd while families immersed themselves in their meals indoors, the Daily Telegraph reported.
Reuters was told the equipment and burger ingredients used were identical to McDonald’s.
But it is not clear if the recipes are the same.
In a sign of how quickly the new owners were trying to reopen, the packaging for much of the groceries was plain white, and the beverage cups and take-out bags were plain brown.
The old McDonald’s logo on packages of ketchup and other sauces has been covered over with black markings.
“Our goal is that our guests don’t notice any difference in quality or ambience,” said Managing Director Oleg Paroev. Sky news reported.
Instead of sniffing into a Big Mac, guests alternatively enjoyed “Grandee” or “Chicken Premier” or the “Fish Burger”.
But not everyone was thrilled and one man was kicked out of the press conference after holding up a sign that read ‘Bring back the Big Mac’.
Mr Paroev further said that prices would remain “affordable” in economically unstable times in Russia.
But he cannot guarantee that prices will not increase in the near future.
Agency Anadolu via Getty Images)
The owner is still looking for a soft drink supplier after Coca-Cola left Russia earlier this year.
The Daily Mail reports Diner Sergei, 15, said: “The coke is different, but there’s really no change to the burger.
“The taste has remained the same.”
According to the current status, around 200 branches are to be reopened by the end of June, and all 847 by the end of the summer, according to the boss.
AFP via Getty Images)
It is reported that this reopening could serve as a litmus test of whether Russia’s economy can withstand Western sanctions.
When the very first McDonald’s opened in Moscow three decades ago, it was seen as a symbol of the easing of relations between the then USSR and the West.
https://www.mirror.co.uk/news/world-news/huge-queues-mcdonalds-reopens-russia-27212969 Huge queues as Russia's McDonald's reopens under new 'delicious' name and menu - World News