I compared supermarket ketchups – a 75p private label bottle beat the big names

Journalist Bethan Shufflebotham set out to find the best tomato ketchup and wanted to know if any could beat the brands mentioned, and her results were surprising

Seven different tomato sauces
Can any tomato sauce from the supermarket compare to Heinz?

As the cost of living soars, people across the country are looking to where they can save a few pounds, and weekly shopping is a good place to start.

Everyday items might cost you more than you think because while store brand products might be just a tad cheaper, they still add up over the course of a year.

Now, Manchester Evening News reporter Bethan Shufflebotham has bravely risked her taste buds to solve the problem once and for all.

She’s visited six different supermarkets and bought her own brand of tomato ketchup to see if one can match the big name in the industry, Heinz – and the results will surprise you.

Journalist Bethan Shufflebotham put tomato ketchup to the test



Who do you think makes the best tomato ketchup? Let us know in the comments…


Bethan said: “A medium bottle of Heinz will cost you over £2. Of course you could opt for a larger bottle and save a few pence in the long run, but then you run the risk of taking up some valuable cupboard space.

“The spice offers a sweet but balanced flavor – one we all know and love – with a slight acidity from the vinegar. It offers a smooth and consistent texture and it’s easy to see why it’s in so many British cupboards.”

Can you guess which sauce is which?




Bethan continued: “In terms of price, all supermarket own brand ketchups from Sainsbury’s Aldi, Asda, Morrisons, Tesco and M&S all came under £1.

“Even now, if you switch to tomato sauce from your regular weekly grocery shopping spot, you’ll save over a pound on your condiment.

“Surprisingly, it wasn’t M&S ​​with the most expensive sauce, it was Morrisons, which cost 80p a bottle. M&S came in second at 75p, closely followed by Tesco at 65p.

“Aldi was next with a bottle at 62p, but Sainsbury’s and Asda both offered the cheapest bottles at 60p.”


Bethan added, “When you’re pocketing the wallet, you want to get more bang for your buck. All of these tomato ketchups vary in size, with the smallest bottle being from Morrisons, which also had the highest price.

“Their bottle weighed just 450g, while the cheapest bottle at Sainsbury’s was 460g. Marks and Spencer’s offered 495g and Asda’s bottle weighed 550g, Tesco 5g more at 555g.

“Aldi sold the largest bottle at 650g, getting the best bang for your buck, followed by Asda, Tesco, Sainsburys, M&S and Morrisons, in that order.”

appearance, taste and texture

Bethan said: “Heinz offered a medium consistency sauce with a bright red color and a balanced taste – but could any of the supermarkets match that?

“Morrison’s sauce looked very similar in terms of color and texture, but Asda’s sauce was a little more runny. Marks and Spencer’s tomato ketchup was much thicker and more colorful, while Sainsbury’s had this more classic consistency.

“Both Tesco’s and Aldi’s were pretty watery, but the main test was how good they would taste.

“Most tomato ketchups all tasted pretty similar, very sweet, tangy with a hint of vinegar. I found Aldi’s too acidic, Asda’s texture was wrong for me and lacked any real flavor, and Tesco’s tasted on the artificial side.

“However, there was one that really outshined the rest and that was Marks and Spencer with their sweet and tangy Tommy K. It tasted really rich and complemented the food rather than masking the flavor.

“It’s bordering on a relish and feels like a premium restaurant-style sauce.”


In the end, Bethan found that Marks and Spencer’s own-brand tomato ketchup was the best, surpassing Heinz in both taste and price.

She said: “For me, Marks and Spencer even blew Heinz out of the water. At 75p it was still cheaper than the big name brand and was good value for the size of the bottle. It tasted fantastic and I will definitely be giving up Heinz for that flavorful tomato ketchup.”

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