Business

“I started a business selling breast milk jewelery – I’ll make £1.5million”

A mother of three will make £1.5million from the sale of breastmilk jewelery and allow mothers to have a unique keepsake of their breastfeeding journey

Safiyya and her baby
Safiyya says the jewelry is about “preserving those first memories.”

A mother of three is set to make £1.5million next year from her unusual breast milk Jewelry company that has become a huge success.

With her husband Adam, 41, Safiyya Riyadh, 37, co-founded Magenta Flowers, a company that preserves special occasions flower and turns them into sentimental accessories that can be kept forever.

After reading an article about how breast milk is made jewelry During lockdown, the creative couple from Bexley, London decided to incorporate this into their own work.

Their business has grown by a staggering 480% since the couple started using breast milk as a material, and they are now estimated to turn over £1.5million in 2023.







Business is booming 480%
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Image:

jam press/magenta flowers)







The jewelry has proven to be very popular
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Image:

jam press/magenta flowers)

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The couple, who have three children, worked with mothers to help preserve their breast milk for years to come, including those who have sadly experienced a baby loss to help them “remember their breastfeeding journey”.

Safiyya said: “I personally could not breastfeed for a long time. Society puts so much pressure on women to be able to do anything, including breastfeeding.

“When I first found out that breast milk could be preserved, I wish I knew when I had my last baby because I wish I could have made my own jewelry to commemorate that time.”

She continued, “I feel like breast milk, and in some cases breastfeeding in public, is so stigmatized that it’s almost like a hidden gem to me.

“It creates a sentimental connection between mothers and their babies and celebrates that cherished bond.”







The jewelry is made for decades to come
(

Image:

jam press/magenta flowers)

Since 2019, Magenta Flowers has fulfilled more than 4,000 orders and transformed breast milk into various earrings, charms and rings. They are currently forecast to hit £1.5m in revenue in 2023 and the original husband and wife team have since grown to include 10 more employees.

Customers placing orders are advised to mail at least 30ml worth of breast milk, which Safiyya and Adma will then keep as wearable memorabilia.

After extensive research and development, Safiyya finally applied a technical process to dehydrate the liquid, which they then combined with high-quality, non-yellowing resin to ensure the jewelry remains clear for decades.

Past customers have included mothers who have had difficulties feeding their babies, parents who have wanted to mark the end of their breastfeeding journey and those who have used it as a means of coping with loss.

Safiyya added: “We know that not all mothers have the opportunity to breastfeed their baby, but we still want them to remember those special moments, so we also use formula milk, frozen milk and milk powder.

“Many of our customers are often very sad that their breastfeeding journey is over, so the jewelry is a way to preserve and celebrate both the rewarding and the challenging parts of the breastfeeding experience, so mums can show their journey with pride.

“Our jewelry is about preserving those first memories, whether your baby is bottle-fed or breastfed. It truly is for any mother who wants to remember the moments of bonding with her baby.”

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https://www.mirror.co.uk/money/i-started-business-selling-breast-26538541 "I started a business selling breast milk jewelery - I'll make £1.5million"

Fry Electronics Team

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