Iain Watt Joins NFT platform Serenade’s Advisory Board as Chairman

Iain Watt, former CEO of YMU Music in the UK, joined the NFT platform Serenade’s Advisory Board as Chairman.


Founded by Australian tech entrepreneur Max Shand, Serenade launched in August 2021.

Serenade is an NFT marketplace that allows fans to buy, sell, collect and showcase digital collections.

An early investor in the company, Serenade said that Watt will head a team of fellow “experts” who will “help steer the company through the international music industry, while also helping to steer the company through the international music industry.” examine and advise the company on ongoing strategic and commercial activities. ”

Along with the news of Watt’s hiring, Serenade also announced a number of new investors.

Among the new investors in the industry is Damian Christian of Atlantic ProfileReynolds D’Silva of Silva Screen Records, Danny Rogers of Lunatic Entertainment, Bernard Fanning of Powderfinger, Paul Piticco and Jessica Ducrou of Splendor in the Grass / Secret Sounds, Jaddan Comerford of Unified Music, Nathan McLay of Future Classic, Dan Rosen of Warner Music GroupAfterpay’s David Hancock and actor Hugh Jackman.

Watt is the latest UK industry figure to join the Serenade after British chief executive Mike Walsh joined company as Head of UK Strategic Partnerships in September 2021.

Serenade also currently recruiting for the Head of Strategic Partnerships, North America, whose mission is to “develop successful strategies and acquire North American partners and artists”, “drive revenue by identifying growth opportunities across market” and developed the company’s North American business growth strategy.

“We’ve been blown away by the support we’ve received from artists, their representatives, and the broader music industry.”

Max Shand, Serenade

Max Shand, Founder and CEO of Serenade, said: “In the six months since we launched Serenade, we’ve been blown away by the support we’ve received from artists, their representation and the broader music industry.

“There is clearly a fervent demand for eco-friendly, easy-to-understand, artist and fan-friendly NFTs and the fact that so many respected creative and music professionals have backed us with Individual investments are very modest.

“With their support, guidance and expertise, we are excited about all the possibilities the future holds.

“Iain knows what artists want and has the determination and passion to serve them.

“Nothing is more important in the NFT world of music than a real love of the artists and their work, and the creativity to serve them in a new technological space, and I navigate that this in a clear and visionary manner.”

“I am delighted to be on the Serenade advisory board.”

Iain Watt

Iain Watt, added: “I have been an ardent supporter since I first met Max Shand and he has outlined his vision for the future on NFT in the music industry.

“I am delighted to be joining Serenade’s advisory board alongside some of the exceptionally talented people I will be working with to help the company realize its amazing potential.”Worldwide music business Iain Watt Joins NFT platform Serenade’s Advisory Board as Chairman

Fry Electronics Team

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