Iceland opens four new convenience stores this year – see if your town can open one

Iceland has confirmed plans to expand its Swift convenience store this year, with four more opening in London. The supermarket opened its first Swift store in Newcastle last year

Iceland is expanding the convenient string format
Iceland is expanding the convenient string format

The boss of supermarket Chain Iceland confirmed plans to expand the Swift convenience store format this year.

Chief executive officer Richard Walker said the frozen food specialist wants to open four more Swift stores in London.

It comes after Iceland opened its first convenience store in Newcastle last spring as part of a trial.

At the time of its opening, Iceland told trade magazine The Grocer that it didn’t want Swift to be known for only selling frozen food.

Instead, it is labeled as offering everything from “grocery, chilled, fresh, frozen, alcohol, tobacco and tobacco and takeaway” to the challenge. Tesco Express and Sainsbury’s Local.

The first Swift store opened in Newcastle last year



Inside the first Swift store, located in the former Iceland and measuring 1,700 square meters, there are 3,000 product lines available.

But if you’re a frequent shopper in Iceland, you’ll still find fan-favorite brands like Greggs and TGI Fridays also available in Swift stores.

Iceland hasn’t said exactly where in London it plans to open its next Swift stores or when they will.

Would you like a Swift store to open near you? Let us know in the comments below

Mr Walker told The Guardian its sister chain will also open 30 more stores a year in the near future.

There are now more than 500 Icelandic stores and 153 Food Warehouse branches in the UK.

In other supermarket news, rival Asda says they are expanding the number of greens shops reach 250 branches from next month.

The supermarket first confirmed in September 2021 that it will appoint 150 specialists to sell greens in stores across the UK.

But in a new interview with The Sunday Times this weekend, billionaire The Issa Brothers and Asda’s owner confirmed the service will be available in more than 100 stores.

It comes later Sainsbury’s confirms it will close 200 cafes in its storesalong with the closure of less common hot food stalls in 34 stores.

Sainsbury’s will also “simplify” how it operates its bread counters at its 54 stores from next month.

The Big Four already have a grocery store cut 1,150 jobs under a restructuring last March.

Sainsbury’s told The Mirror that of the 200 cafes that are closing, 140 will close, 30 will become Starbucks and 30 will become Restaurant Hubs.

While, Tesco confirms it plans to eliminate hundreds of jobs because it drives fast food and hot food stalls in stores across 317 stores.

The supermarket chain is also preparing to drop the discount store Jack’s, which opened in 2018, putting 130 jobs at its headquarters at risk.

News from Tesco is announced in January 2022.

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Fry Electronics Team

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