The Jurys name – synonymous with the Irish hotel sector for more than 150 years – will disappear as part of a major rebranding by Fattal Hotel Group, owners of Ireland’s best-known hotel chain.
ll 35 Jurys Inn hotels in Ireland and the UK are set to become Leonardo Hotels this autumn as part of a broader growth strategy that could also see the construction of new hotels in Dublin, Galway and Cork.
The entire Jurys Inn portfolio was acquired by the group owned by Israeli billionaire David Fattal in 2017 and the Jurys brand has since operated in Ireland and the UK under the Fattal umbrella alongside its Leonardo, Royal and Nyx properties.
By this time, Fattal already had seven Leonardo hotels in the UK. This has since grown to 15 properties, with much of the marketing, sourcing and other back office functions being handled by Jurys Inn in Dublin.
“Ever since we became part of the Fattal group, there has always been an intention to bring the two hotel groups together,” said Jurys Inn general manager Jason Carruthers Sunday independent.
The Jurys name dates back to 1839 when William Jury opened a guest house on College Green in Dublin and the first Jurys Inn opened in Galway in 1993.
“There are many similarities between the Jurys brand and the Leonardo brand. We will have the benefit of being part of an international brand, part of a group of 145 Leonardo properties, with the benefits that this brings, from a larger loyalty program to a single website for bookings across the company.”
Carruthers said a lot of thought and planning went into the renaming.
“Will juries be missed? I think the most important thing is that the judging platform, the team and the people involved in judging stay exactly the same. The offer will be very, very similar.
“Obviously there is an emotional connection with the Jurys brand and a great deal of respect for the brand’s evolution over the years. But it’s really about the opportunity to grow and it’s so compelling to be part of an international group with 225 hotels worldwide and 145 of them under the Leonardo brand. That is the big driver.”
Carruthers said the group is actively seeking a range of sites for new hotels, as well as acquisition targets across Ireland. It is currently building a Nyx hotel in Portobello, Dublin, which is expected to open in November 2023.
“We have this range of brands available and in Dublin for example we will have two Leonardo properties in Christchurch and Parnell Street when they switch from Jurys Inn, a Nyx hotel in Portobello and we see potential for a Leonardo too Royal.”
Royal properties are larger and can accommodate meetings and events, have spa facilities, and a more extensive food and beverage menu.
“Bookings for the summer are looking very, very strong and we are beginning to see a return of international business in key cities like Dublin and London, as well as a return of meetings and events business. We have seen Galway recover even faster than Dublin. We would certainly consider other hotels in Galway and Cork. We are currently looking for locations for a Nyx Hotel in Galway.”
https://www.independent.ie/business/irish/iconic-irish-hotel-chain-jurys-inn-to-be-rebranded-as-leonardo-41556504.html Iconic Irish hotel chain Jurys Inn is renamed “Leonardo”.