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I’m so sad and I can’t buy food

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ON another ordinary day in September 2020, Olivia Crabtree was walking home from her part-time job at Molton Brown when her phone rang.

Hoping it was a text message or Instagram announcement, the 20-year-old couldn’t believe her eyes when she saw a complete stranger bought one of the gifts she sold on Etsy today. before.

Olivia Crabtree Starts Her First Business To Make A Day

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Olivia Crabtree Starts Her First Business To Make A LivingCredit: Olivia Crabtree
The then 20 year old student made these beautiful gifts and sold them on Etsy

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The then 20 year old student made these beautiful gifts and sold them on EtsyCredit: Olivia Crabtree
After her success, Olivia has now set up a second business to help other entrepreneurs

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After her success, Olivia has now set up a second business to help other entrepreneursCredit: Olivia Crabtree

“I ran home,” Olivia, now 21, told Fabulous. “I went into my shared house and just screamed. I can not believe it. That was the moment my life changed.”

At the time, the aspiring businessman, from Hull, was studying geography at York University.

But in her sophomore year, Olivia struggled to get student loans and a part-time salary to cover the weekly grocery store and rent of her own.

In an effort to make a living, the student founded Olivia’s of York, an Etsy shop that sells handmade sandwiches containing silk roses, candles and chocolates wrapped in bows.

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At first, Olivia’s goal was to earn £20 a week which she could then use to pay for food.

Olivia said: “The £100 that I save from my job is the only money I have in the world.

“So it’s a big risk to invest in the business. I used it to buy enough inventory to make one of five fences that I wanted to sell.

“I bought all the Yankee Candles only on eBay because I couldn’t afford anything else.

“I made the logo for Canva myself. It wasn’t very good but I didn’t really understand the significance of all that at the time. I don’t know a thing about business! “

In total, it costs Olivia £15 to make each basket and she will then sell them for £25.

She continued: “My dad bought my first flip flop on the first day I opened my Etsy store.

“But the next day was when I received an order from a stranger. It was the rose gold-themed box that became my bestseller. I ended up making over 1,330 of them in six months, £15,900 profit. ”

I would do my lecture in the morning and then fulfill the orders when I got home. So I stay up from 6am until midnight every day. I was completely exhausted.

Olivia Crabtree

Initially, Olivia gives herself 5 business days to fulfill and ship each order – but as the business kicks in, she will have to frantically reorder supplies and hope they arrive on time. hour.

“For the first month, I balanced everything pretty well,” she explains. I would do my lecture in the morning and then fulfill the orders when I got home. So I stay up from 6am until midnight every day.

“I was completely exhausted and it was clear that all my friends were living a unified life and I was no longer a part of it.

“My shared room is absolutely tiny and all the ribbons, cellophane, and candles cover every surface.”

According to Statistica, there are 4.4 million sellers on Etsy in 2020 — up 1.7 million from the previous year — as businesses move to the online marketplace as a result of the pandemic.

In the first four weeks, Olivia received a staggering 60 orders, and sales continued to double every month before skyrocketing to 300 in December.

How YOU can master It’s like Olivia and launch your own business:

  1. Video content is what people want at the moment. Photos can only do so much. People may be skeptical about online purchases because they don’t quite know what they’re getting. It’s not like they have it in front of them and they can touch it and hold it. The closest you can get is through video. I think people miss out on a lot of sales by not using video. If someone is at least one percent sure that they don’t know what the product is, they don’t take the risk. So use video ads instead of photo ads.
  2. Instagram has been my biggest hit with my new business – that’s where it started and that’s where it’s grown the most. 98% of my customers come from Instagram. It all comes from Stories which are short-form video content. Consistency and persistence are everything. I get a lot of people saying, ‘I posted a Story and it didn’t go viral, what am I doing wrong?’ I posted a Story every day for 52 days before anything happened to it. They only get a few hundred views. But I see other people doing really well with it, and I keep thinking, ‘I know if I stick with it it’s going to go somewhere. And in the end it worked. If you can’t be consistent with it, it probably won’t work out.
  3. Use long-tail keywords in your titles and tags. But instead of using words that describe your product, you need to use words that people will actually search for. I sold the bouquet but not many people were looking for it. So I’ll include words to do with gifts and birthdays and anniversaries.

She explains: “At first I was too embarrassed to post on social media and pay £20 a month for Facebook ads, but I never saw much of a return.

“However, I kept scrolling through Etsy and noticed that a lot of people had random words on their lists.

“I started using Google and that’s where I learned about SEO. I experimented with including things like “birthday”, “anniversary”, and “special occasion” in my product titles, and that’s when it kicked in.

“I also spent 10 bucks [£7.40] a day on Etsy ads so my products appear higher up the page when customers are searching. ”

By Christmas, Olivia knew she wanted to drop out of school to focus on her growing business – but her mother Michelle urged her to wait a little longer because the hour was over.

“I actually did better in January than in December,” said Olivia. “I had 350 sales. Between September and January I made £10,500.

“It was the greatest relief to finally earn your own money and get something out of it.

“I definitely splurged on too many presents for Christmas that year. I got myself some Doc Martens shoes that cost around £150. It was a moment that really pissed me off. ”

Olivia's coaching business brought in over £100k between May and December 2021

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Olivia’s coaching business brought in over £100k between May and December 2021Credit: Olivia Crabtree
Olivia had to spend £500 on stocks for her thwarting gifts every day during the height of her success.

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Olivia had to spend £500 on stocks for her thwarting gifts every day during the height of her success.Credit: Olivia Crabtree
Olivia's boyfriend Jack is currently helping her with the business

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Jack, Olivia’s boyfriend is currently helping her with the businessCredit: Olivia Crabtree

Six months after starting the business, Olivia moved into her boyfriend Jack’s new home in Hull – by which time the business hit £100,000 in sales.

As such, she can now comfortably pay the rest of the rent AND help him pay the mortgage.

“I already have one of the bedrooms as an office so I finally have space to work,” says Olivia. “But every week, it just keeps filling up with more and more boxes.

“I don’t have the space to store the goods so I have to re-order £500 a day.

“On average I get between 20 and 40 orders a day, and each order takes me about 20 minutes to pack.

“I think it’s easier now that I’m focused full-time, but I still work from 6am to 2am every day.”

To date, Olivia has overcome her fear of social media and started sharing tips for other entrepreneurs on Instagram in April 2021 – that’s how she came up with the idea for her second business venture. , The Small Business Handbook.

She explained: “I lost my love to Olivia’s of York. I started it to make money because I need money to live.

My mom freaked out when I told her I wanted to drop out of college. And then a month or two later when I told her I was giving up my first business, she panicked even more. But she’s really glad I did it now!

Olivia Crabtree

“I didn’t start it because I’m particularly passionate about gift giving and I burned through it pretty quickly.

“But I thought, ‘I’ve done this in such a short amount of time and now I can help other people grow their businesses.'”

After a month of sharing daily tips, Olivia decided to write an e-book filled with tips for building your business on Etsy and Shopify.

“I published the guide in May 2021,” she recalls. “The launch went better than I could have expected. Notifications on my phone keep coming from where people buy it.

“I burst into tears and ran to my boyfriend. What a relief because I worked day in and day out and now I have this passive income. “

On the same day she published her e-book, Olivia decided to close down [OLIVIA’S OF YORK] Etsy Store – terrified her mother.

This decision is made even more difficult by the fact that 2021 is an extremely challenging time for small businesses – as the ONS reported that 100,835 folded between July and September last year.

However, this makes Olivia even more adamant that she can help.

“Olivia’s of York is hard to let go of,” she explains. It’s really stable and I’m comfortable in it but I can’t go on as I am.

“My mom freaked out when I told her I wanted to drop out of college. And then a month or two later when I told her I was giving up my first business, she panicked even more. But she’s really glad I’ve made it now.”

Nine months have passed and Olivia has now sold over 3,500 copies of her £20 book and now makes a living as a business coach.

The 21-year-old offers pre-recorded master classes that you can buy for £35 or one-on-one packages from £100 to £350.

Just last month, Olivia hit the £100,000 mark AGAIN with her new business.

She added: “With this business, it’s mostly profitable because it’s digital and coaching while I’ve had to spend a lot on stock for Olivia’s of York.”

Furthermore, Olivia is now even hiring boyfriend of four years Jack and wants to expand her stationery range in 2022.

“I will split my business in half so I have my product under the Small Business Handbook and then I will be trained under Olivia Crabtree,” she said.

“I am looking to grow the Small Business Notebook into a full range of stationery for creating more planners and magazines and adding in home office accessories.”

For more inspirational stories, we spoke to Sophie Marriott – dropped out of school at 16 and now makes homemade bows into a £310k decorating business.

And Jemma Solomon reveals her sister Stacey caught the labeling error from her – she started her company with £300 and now Lord Sugar has invested.

More Tropic Skincare’s Susie Ma set up her £51m business when she was 15 – Lord Sugar fired her on The Apprentice but STILL invested £200k.

Founder Susia Ma on Success, Inspiration and Accomplishment with Tropic Skincare Business

https://www.thesun.ie/fabulous/8186051/skint-student-food-shop-founded-two-businesses-fortune/ I’m so sad and I can’t buy food

Fry Electronics Team

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