Jennifer Rock is the founder of skincare line Skinredients, educational platform The Skin Nerd, and The Skin Nerd Network, an online store and skin advice provider.
The entrepreneur is also the author of The Skin Nerd: Your no-nonsense guide to nourishing, protecting and caring for your skin and The Skin Nerd philosophy: your expert guide to skin health.
The 37-year-old is a former participant in Going for Growth, an Enterprise Ireland development initiative for women entrepreneurs with growth ambitions, which is currently looking for new applications before 18 November. Rock lives in Dublin with her partner and has an 18 year old son.
You started Skinredients a year before the Covid outbreak. What has running a new business taught you about money during the pandemic?
It taught me about resilience and how to forecast and re-forecast. During the pandemic, the skincare sector thrived because people started investing in skincare because they didn’t use makeup or socialize as much.
Some had more income than in previous years because they couldn’t go out or travel and invested that money in themselves. Since then, maintaining a skincare routine has become a constant for many. We found we could educate this growing consumer base and explain to our customers exactly why they use the products they use.
Are you personally affected by the surge in inflation and the energy crisis?
100pc, but we just have to be smarter and more careful. Luckily, in recent years, sustainability has become a big part of my goal, both professionally and personally, leading me to be more cost-efficient and conscious of energy.
When I’m working from home, I’m careful about what devices I leave on.
What was the most expensive place you have ever visited?
The Borgo Egnazia Resort and Spa in Italy, a piece of heaven on earth! It’s magical, with beautiful purpose built architecture and stunning scenery. I was finally able to take a break and just soak it up, so it was worth the investment.
Aside from real estate, what’s the most expensive thing you’ve ever bought?
My Volvo XC40 hybrid car. I’m also in the process of renovating my kitchen so just bought a Rangemaster oven.
Do you use one of the digital banks?
Revolution. It’s a really handy way to ensure you have money set aside for annual car insurance and other expenses. But I’m a traditionalist at heart, so AIB and Bank of Ireland were my go-to places.
Are you a donor or a saver?
i am a donor I work hard for my salary and enjoy living in the moment. But as I hit 40, I’ve definitely become more of an investor and saver.
Would you buy Irish property now?
I’m currently renovating my house with a sizeable addition, so between talking about steel, tiling, furnaces, wiring and insulation, I’m probably at my breaking point when it comes to real estate!
Do you have a pension?
The reality of working in the beauty industry is that it is not an area that is normally discussed.
Perhaps working in commercial banking or professional settings early on would have been a factor.
For example, I’ve only recently started teaching my son to be wise with his money and to talk about the benefits of retiring in your early 20s. This encouraged me to go my own way and follow my own advice.
https://www.independent.ie/business/personal-finance/i-work-from-home-so-im-conscious-of-what-appliances-are-on-during-the-energy-crisis-42138242.html “I’m working from home so I know what devices are on during the energy crisis.”