Get behind the wheel of some of the fastest cars in the world, hang out with celebrities and have 70 million fans online – Supercar Blondie seems to have it all.
Alex Hirschi has created the number one engine-focused social media account in the world and showcases her incredible passion for all things engines.
Earning six figures total for every social media post, appearing on Top Gear and side by side with F1 drivers, she is a powerhouse in the motoring world.
And she told The Sun Online that she still has to “hold herself together” about her success as some of the biggest stars in the world “slide into her DMs” for car advice.
Alex said: “I have always loved driving and loved cars.
“Living in Dubai, I have to go around some pretty fancy cars so my interest is ignited.
“I really wanted to share what I could see here with everyone and it just started as a hobby but when I saw there were so many other people who loved these cars as much as I did, I started to get serious. more affluent.
“Give up my career and just go with it to see what happens.”
But before Alex created the number one engine-focused social media account in the world, she was bullied and shunned by a male-dominated industry.
Driven to prove herself, the 36-year-old was able to tap the previously untapped world of car enthusiast by showcasing vehicles in an easy to understand and fun way in fun educational videos. taste.
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But by simplifying the highly complex specifications of the world’s most expensive cars, she also caught the attention of those who could not distinguish Ferrari from Porsche.
Powered by a fun, enthusiastic personality and eye-catching looks, Alex’s content allows everyone to reach the automotive industry.
In just 4 years since leaving his job as a broadcaster and focusing solely on hobbies, Alex has now grown an online community of more than 70 million people and has 25 employees.
And despite all the glamor, for her the best thing is still driving these incredible machines and hanging out with other gasmen.
“Honestly, the best time is when I’m not filming. When I can enjoy driving for myself when I can meet people without the camera,” Alex told The Sun Online. .
But in the beginning, Alex was treated like an unwelcome outsider and decided not to let the judgment of others weigh him down.
Entering the male-dominated automotive world with boundless passion, Alex is often looked down upon.
She told The Sun Online: “I felt very judged in this space when I started. I not only felt judged but judged.
“I’m almost always the only woman in the room at car events.
“There’s going to be a lot of whispers when I walk into the room and a lot of bullies behind the scenes. It’s not fun at all.
“Not only am I judged as a woman in this space, but I’m not a car expert.”
“I’m talking about cars in layman terms so we can all understand and be a part of this world.
“The world of cars has always been scary. I wanted to open it up to more people but it was a tough tagline, to begin with.”
With millions of people viewing her content, she’s also open to harsh criticism from outspoken keyboard warriors.
“I have a lot of negative comments. It just comes with the gig,” she said.
“When I started it really hit me and I even had to see a therapist to try to get over it.
“That helped a lot. I’ve also paused reading the comments. Now it really doesn’t bother me.”
Alex’s passion for cars flared up while working in Dubai surrounded by some of the world’s weirdest vehicles.
She said: “I really wanted to share what I could see here with the world and it just started as a hobby but when I see there are so many other people who enjoy seeing these cars as much as I do. , I started to get more serious. . “
After nine years working as a radio presenter, she quit her job and just did it to see what would happen.
From the outside, Alex’s extraordinary life looks picturesque, often aired from one lavish – and often hot – location to another, but Alex says she’s serving for the majority.
She said: “There are a lot of tough times because social media is 24/7, there’s always someone awake ready to watch somewhere in the world so you don’t get ‘business hours’. I work anytime.”
“The gigs always seem amazing because the most exciting thing is obviously the one that we want to share.
“No one wants to see the pitch hard behind the scenes because let’s be honest, social media is all about sublime entertainment.”
But pushing her limits made her realize that sometimes she needs to slow down.
The vlogger said: “Two years ago I was a bit depressed because I travel 300 days a year.
“I never got to see my family, friends or dogs. I was exhausted. Then Covid hit and it was a blessing to disguise me so I could rest.
“That’s when we started building the business and hiring other people to help. I’m close to family so that really helps, knowing people love you and support you.”
With eight million subscribers on YouTube, nearly 10 million on Instagram and 45 million on Facebook, she’s now the first to share a glimpse of multimillion-pound cars.
“It still blows my mind,” she said.
“I had to pinch myself when some of the biggest stars in the world slipped into my DM, to ask if I was actually driving that car or what I thought about what they just bought. that was great,” she told The Sun Online.
Her channel has been recognized for its rapid growth with accolades such as the Shorty Award for Breakthrough Youtuber 2020, named Influencer of the Year by Esquire Middle East Magazine and being in the Top 50 Sub-Top 50. The most influential woman in the Arab world.
Her platform allows people from all over the world to share the same interests – but and she is grateful that more and more women are entering the auto industry.
She said: “It feels great. It’s great to see people communicating through my platform with people on the other side of the world who they would never have met otherwise.
“My audience means so much to me. It’s like having a support system of millions, it’s unbelievable.”
https://www.thesun.ie/news/world-news/8394482/youtube-star-supercar-blondie-million-fans-online/ I’m YouTube Star Supercar Blondie